Paper business cards have played an important role in allowing businesses to provide potential investors and partners with information and contact details of their organization. As with everything, paper cards have now become outdated and many are shifting towards digital business cards.
Before you consider replacing traditional paper business cards with digital ones, you must be fully aware of the pros and cons of a digital card.
Digital nfc business cards have a lot to offer to businesses. Some of the greatest benefits of having digital business cards are as follows:
When using a digital business card, you can send it to any number of people, with the click of a few buttons, over all popular platforms. This allows you to get the word about your business out to a whole new market of investors and potential business partners. The people you send your card to can forward it to contacts of their own, thus, a greater number of people will be able to get in touch with you.
They are Cost-effective
One of the best features of a digital business card is that it will help you save a lot of money. All you have to do is spend some small amount when designing the card and there may be a small amount you will be required to pay in order to store your card on a software. You will be able to save a huge amount that you have to invest in printing every time you want more paper cards.
They are unique and leave a mark on the receiver
Many businesses are still heavily reliant on using traditional paper business cards to spread information about their organization. In this scenario, if you use a digital card, the receiver will clearly remember their encounter with you due to the one-of-a-kind business card you shared with them. Using a digital card will also ensure that you don't run out of cards at a marketing event.
It's easy to change information
There might be a change in your contact information or some other detail of your organization during the course of time. If you're using a digital business card, it will take only a few minutes to make these changes to it and share it with others. There won't be any wastage of money which is the case when making changes to paper business cards, because the ones that you already have will be of no use.
They are Eco friendly
We live in a time when it has become crucial to put in our best efforts to save the environment from irreversible damage. Using paper cards won't help us meet this goal as about 27 million cards are printed daily. Digital cards are eco-friendly as no trees need to be cut down for their use. If you use them, not only will you help your business, but also the future of the earth.
Despite all of its merits, digital business cards do have a few demerits as well:
There is no human touch
To share a paper business card, you will have to meet someone personally. This creates a warm experience in their minds and they will remember about you and your business and they will want to get in touch with you at the earliest. Unfortunately, when you use a digital card, there is no human contact involved which might lead to the whole experience being a less memorable one.
It takes effort to create one
Before you create your digital business card, you will have to go through the cards used by some of your competitors to get a sense of what gets people’s attention. You'll also have to install a software that allows you to create a digital card and will have to learn using it.
Internet access is a must
When you share your digital card with someone, you will have to make sure that both of you have a stable internet connection. There will be difficulty in sharing the card even if one party lacks access to a proper connection. Moreover, if someone wants to access your card but is having a poor connection, they won’t be able to get in touch with you.
While using digital cards can be highly beneficial for any business, you should also keep in mind some of the drawbacks it has so that you can formulate a proper plan for using them. This will help you in growing your business in a more efficient way.