Top 10 Mobile Phone Brands in Africa 2025

In Summary

• As of 2022, the African mobile phone market was valued at around $38.4 billion, with some reports projecting a surge of 24% year-on-year until 2023.
• With revenues from the mobile phone sector in Nigeria projected to surpass US$10.5 billion by the end of 2025, the country is the biggest mobile phone market in Africa.
• Despite revealing an official report that the company delivered 151.3 million iPhones in the first 9 months of 2024 alone, Apple is not the most used smartphone brand in Africa.

Deep Dive!!

The increasing literacy population in Africa is a target for mobile phone manufacturers across the globe, making the continent one of the fastest-growing technology and mobile phone markets worldwide. According to recent data, released in early 2023, the African mobile phone market was valued at around $38.4 billion USD, with a market growth projection of 24% year-on-year until 2030.

Brands like Infinix, Tecno, and iTel are major players in the African market and are quickly acquiring market share from super-brands like Samsung, apply and Huawei due to their affordable smartphone options. These brands have cleverly taken advantage of the economic uncertainties in African economies like inflation and currency fluctuations to project consumer spending and market stability, and create products that continually appeal to and fit into the budget of many Africans.

In Nigeria, the revenue in the Smartphones market is projected to reach $10.5 billion by the end of 2025, with an annual growth rate of 6.50%. As of January 2025, the African mobile phone market is dominated by several key brands, each carving out significant market shares across the continent. Below is a detailed overview of the top 10 mobile phone brands in Africa, highlighting their market presence and areas of strength.

Within the last couple of years, Samsung has held its ground as the most used mobile phone brand in Africa, holding a significant market share of 30.81%. Apple and Tecno have been alternating the number two and three positions with both sitting on a solid 13% with only the fractions deciding their position on the table for the second and third slots. Currently, Tecno sits at 13.2%, and Apple is higher at 13.62%. However, it is important to note that compared to other regions, Apple has a smaller market share in Africa due to higher price points.

The African mobile phone market is dynamic and diverse, with consumers' preferences varying across regions. Brands that offer a combination of affordability, quality, and features tailored to local needs continue to thrive on the continent. Below, we have highlighted the top 10 leading mobile phone brands in the continent and their market share. Check them out!

Here are Top 10 Mobile Phone Brands in Africa 2025

10. Nokia: A Finnish brand with a long-standing history in mobile communications, Nokia has maintained a presence in Africa by offering durable and reliable phones. Nokia's devices are particularly popular in markets like Kenya and South Africa, where there is a demand for robust feature phones and smartphones.

9. Itel: Focusing on the entry-level segment, Itel provides affordable mobile phones to the masses. Itel has a significant presence in rural areas across Africa, with strong sales in countries like Tanzania and Uganda, where consumers prioritize cost-effective communication solutions.

8. Vivo: Known for its innovative features and sleek designs, Vivo has been gradually increasing its presence in the African market. The brand has targeted markets such as Nigeria and Kenya, appealing to young consumers seeking feature-rich smartphones at reasonable prices.

7. Oppo: This Chinese brand has been expanding its footprint in Africa, focusing on camera-centric smartphones that appeal to photography enthusiasts. Oppo has made inroads in countries like Egypt and Algeria, where its devices are gaining popularity.

6. Xiaomi: Holding approximately 6.38% of the African market share, Xiaomi has made notable inroads into the continent's mobile phone sector. The brand is particularly strong in South Africa, where its affordable yet feature-rich smartphones have garnered a loyal customer base. Xiaomi's strategy of offering high-specification devices at competitive prices has resonated well with African consumers.

5. Huawei: With a 6.42% market share, Huawei maintains a significant presence in Africa, especially in countries like Kenya. Despite facing global challenges, Huawei's range of smartphones continues to appeal to African users, particularly due to their camera quality and build design. The brand's investment in local infrastructure has also bolstered its reputation across the continent.

4. Infinix: Capturing about 6.75% of the market, Infinix has established itself as a prominent player in Africa, with a stronghold in Nigeria. Known for producing budget-friendly smartphones with impressive features, Infinix appeals to the youth demographic seeking value for money. The brand's focus on sleek designs and high-performance devices has contributed to its growing popularity.

3. Tecno: Holding a 13.2% market share, Tecno is a dominant force in the African mobile phone landscape, particularly in Nigeria. The brand's success is attributed to its understanding of local consumer needs, offering devices with long battery life and quality cameras at affordable prices. Tecno's extensive distribution network ensures its products are accessible across both urban and rural areas.

2. Apple: With a 13.62% market share, Apple has a significant presence in Africa, especially in South Africa. The brand's premium devices appeal to a niche market seeking high-end technology and seamless integration with other Apple products. Despite higher price points, Apple's strong brand loyalty and reputation for quality maintain its position in the African market.

1. Samsung: Leading the African market with a 30.81% share, Samsung's diverse range of smartphones caters to various consumer segments across the continent. The brand's strong presence is notable in countries like South Africa and Nigeria. Samsung's commitment to innovation, coupled with its extensive service network, reinforces its dominance in the region.