• Hosting about one third of all websites on the internet, WordPress is a popular CMS platform. The website builder has attracted a large following from individuals and organizations who look to develop their site through this content management system. Its popularity is wide reaching, with both tech-savvy users and novices preferring to use it to develop their website.

    The open source code was first released in May, 2003. Its rapid popularity suggests that your brand will stand to gain in using the platform. Here's why your brand will benefit from using WordPress.

    It is free and ready to use

    You will never have to pay for using WordPress. Whether you are running a brand website or your own personal blog, you will never have to pay for Wordpress. There are no performance-based costs either, which means that you will not incur any charges when the traffic levels to your website increase. While there are some premium features, there are also many free and trustworthy alternatives.

    Aside from being freely accessible, WordPress is also open source. Users are free to manipulate the code to improve the appearance and functionality of their website in line with their desires. Users with some technical skill can alter the code to make their website more appealing to visitors, which could help grow their profile.

    Wordpress is easy to set up and is ready to use upon installation. Users will only be required to customize their websites, and could then go live. There are very few configuration requirements, with popular tools such as social media integration and comment boxes already added to the core code.

    It is the best content management system available

    There are many CMS options available. Users can choose from the likes of Drupal, Magneto and Joomla to build their website. The popularity of WordPress over these options suggests that it may offer better features than the rest. While WordPress takes up about 60% of the market share, Drupal, Magneto and Joomla combine for about 13% . That more users are willing to go with WordPress over other CMS suggests that it could be a great platform for your brand as well.

    The CMS is popular because of its open source nature, constant updates and simplicity of structure and use. Users do not need to be technically skilled to set up and operate their website on the platform. It can be a great CMS for your brand's website as well.

    It is adaptable, and can be customized

    The CMS is extremely popular for new users, despite the already high number of users who are already using it for their own websites. This popularity may revolve around the fact that it is nearly impossible to have the same website as another brand.

    This is because developers are committed to creating new themes and plugins that offer users a variety of customization options, as well as features to improve the function of their sites. On Wordpress, you can get your website looking and working just how you want it. These themes are available from Wordpress itself, as well as third party developers. They can be accessed for a premium, or for free, depending on your preference.

    Wordpress' adaptability revolves around its accommodation for different extensions and plugins. It can be customized for a personal blog, company website, e-commerce page or interactive forum. This makes it ideal to help develop your brand, since you can use it to create your desired web image.

    It offers the best security measures

    The open source nature of Wordpress may increase the ability of attackers disguised as developers. They could be in a good position to create malicious software to help create backdoors to websites, steal information and cause a disruption of service. However, this is the same across all content management systems. There is always a risk of malicious attackers attempting to use software to gain unauthorized access to websites.

    Unlike other CMS, WordPress developers constantly update the source code to remove any security vulnerabilities. They also monitor and revise all plugins and extensions that may integrate with WordPress, to reduce the risk of attackers creating weak points to help them gain access to users' websites. This security protocol helps to keep users protected against any malicious intent.

    You should always update your WordPress, themes and plugins to their most recent versions. These versions usually have new security measures implemented to help make them more secure. Aside from updating regularly, you also need to consider creating a plugin policy. Avoid using tools from unknown or third party sources.

    Multimedia and multidevice support

    Over 4 billion users have access to the internet. For most of these users, this is largely limited to use of a mobile phone. If your website builder is not mobile friendly, you could lose out on a potentially large audience. WordPress is mobile friendly. Most of its themes are designed to be automatically responsive on mobile, with force display options for those that are not. You will not need to change any code to make your site compatible with smartphones and tablets.

    You are not limited to any specific type of content on Wordpress. You can upload videos or embed code onto your site, add visuals and audio files, as well as articles and text content. You could get better variety on WordPress, which will help draw users to your site. Its multimedia support will help you spice up your website and content, helping you to increase visibility and create great brand awareness.

    Final word

    If you are considering putting your brand on the internet, WordPress offers the best CMS available. It has a variety of features that will help you grow your brand without having to incur any additional expenses. You can customize your website to your preference, helping you present your brand just how you want to.

    The platform is secure, and constantly updated. It will help keep your brand's reputation intact even if you do not have the technical skill to set up a security protocol on your own. If you are interested in improving the appearance and function of your site, you may consider hiring professional Wordpress service providers such as WPFixs to help make your website as good as it can be.