The internet is fast changing and it is up to online business and websites to stay abreast with the pace of the World Wide Web. Google has said that there will be a new website ranking system in 2021 which gives a lot of importance to the user experience as a key factor in determining which portal is ranked higher in search. On May 28, 2020, the internet giant announced that they will be unveiling a new ranking algorithm which is called the Google Page Experience update next year. This is something your online businesses must take note of.
It’s not as if online user experience on a website wasn’t taken into account previously while ranking. It’s just that now Google expects the webmasters to buckle up to the standard or go down the pecking order. So it will be good to stay up to date and upgraded and in this article, we’ll talk about the various ways your website needs to remain updated for the upcoming needs of 2021.
1. Provide High-Quality Relevant Content
To do this, you must examine your website as to how it’s working to deliver on a particular search or topic. Better and more relevant content would mean Google takes that into account while ranking your website. You would need to update your content strategy into figuring out what terms are users searching for by doing keyword research. Once you place your content wisely together with the findings of your research, it will give the end-users the information they are actually seeking from your site.
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2. Ensure Mobile Friendliness Of Your Website
A good website is one that runs smoothly across all devices like desktops, laptops, tablets, and mobile phones. Every webmaster is now craving for accessibility on mobile platforms since people have started to use mobile internet more than desktop. With mobile internet, mobile search is gaining popularity quickly. Mobile optimization of websites is high on Google’s radar and if you haven’t done it for your website, it should be one of the first things to get done at the start of 2021.
3. Have A Great User Experience
Mobile optimization is one of the aspects of the overall user experience (UX) of the portal which is now the biggest determining factor of your website’s ranking on the world’s biggest search engine. The broad spectrum of user experience includes loads of other aspects apart from content and information. These are:
· Time taken for the biggest content element of your website to show up.
· Website’s interactivity and responsiveness and spotting any delays into the first loading of the website and the initial clicks.
· Examining the visual layout stability of the website during the time spent on it.
You would need to spend extra hours into establishing that there are no issues that are surfacing while taking into account the above three points.
4. Make Use Of Local SEO
Google has been constantly updating its algorithm when it comes to local search and is continuing to find new ways to filter local data that can help local businesses and structures on its platform. It’s time your website does the same and matches up to it. This ought to be a definite plan if you own a local business and have even a small presence online. The sooner you adapt to using local SEO techniques on your website, the better it’s going to get better for your business and your customers.
5. Keep Personal Data Safe
Online threats are growing and evolving just as new safeguards come into place to protect confidential data on the internet. What is paramount is the protection of this data via upgraded secure servers, payment gateways, e-commerce partners, and firewalls. The last thing you’d want is for your user’s personal data to be compromised after he successfully purchases your product.