If you've noticed that your business website run sluggishly, you might have wondered what you can do to improve it. You may have also wondered if it's even necessary to make the site run faster. After all, won't site visitors just wait for the page to load?
The problem is that a lot of people who click on your website may not be very invested in it. They might be mildly interested in the site, but they give up in frustration as they wait for it to load. This is true of any page on your site. If it's loading slowly, you may be losing customers. Here are a few reasons why you want to have a blazingly fast website if you're going to maximize your potential for income and for customer visits.
1. Reduces Bounce Rate
Have you ever clicked on a website and then almost immediately left it? That's a behavior known as bouncing, and when a site has a high bounce rate, that means a lot of the people who click on the site are leaving it after a few seconds. They haven't taken the time to look through the site or to click on further pages within the site.
You don't want your site to have a high bounce rate for a couple of reasons:
• It means people leave your site without buying anything
• It hurts your Google search engine rankings
• It means site visitors are less likely to return
• It indicates a problem with your site
So, if you have a very fast website, your bounce rate should go down, as the page will load quickly and visitors will be less likely to be frustrated when they come to your page.
2. Ranks Your Site Better
If your site moves very quickly, that will help them move up the search engine rankings. Google actually penalizes websites that move sluggishly, as it knows these won't give a very good user experience to the site of visitors. The Google search algorithm is designed to limit how high up the search rankings your site shows up if it is a slow-moving website. By increasing the speed of the website, you increase your potential to move up higher in the search rankings for specific terms related to your website and its services.
3. Improves Customer Experience
When designing a website, or รับทำเว็บ, you want to make sure that you're keeping the customer in mind at all times. Think about what website visitors would like to see, will be pleasant for them, and what you can do to improve the site for them. All of this is important if you want people to keep coming back to the site, staying on the site longer, or recommending it to others.
You want a website that feels good for the customers to use. If the site loads quickly, you're providing a convenient browsing experience that's less likely to be frustrating for your visitor. A speedy website means that the customer can click through the site faster, loading more pages and doing more on the site. That leads us to the next benefit.
4. Increases Sales
If your site visitors or customers are using more of the site and clicking through it faster, they are more likely to make more purchases. A favorable website experience makes them feel better about purchasing on the site. It makes them feel like your website is competent and trustworthy rather than clunky and sluggish. If they are clicking through more of the site and site pages are loading faster, then your customers are going to be able to buy more things.
A slow, unresponsive website deters sales, making customers less likely to make a purchase. They may just get frustrated with how slowly everything is moving and stop purchasing from your site earlier than they normally would have.
Sites that run faster are more inviting and more likely to keep their customers hanging around and coming back. They simply make it easy for customers to purchase a lot of things very quickly. Having a fast website shows that you value the customers’ time, and you will see your sales reflect your customers’ appreciation for that.