Back in 1979, Africa was officially declared free from smallpox. In the new decade of 2020, the wild poliovirus was completely wiped off from the face of this continent. This is just one example of how Africa has been making significant progress in improving the status of health and infrastructure. The continent also has immense potential for business, technology, education, and overall living standards.
It is the world’s second-fastest-growing region, and its GDP is expected to rise at a rate of 3.9% annually from 2018 to 2022, according to figures released by Overseas Development Institute (ODI). One effective way to stimulate economic development is to support local businesses. Consider bringing your small establishment into the limelight by investing in online visibility. One effective way to ensure enhanced online visibility is to list your business on a leading Tanzania Business Directory, which includes listings for a wide range of categories, such as wellness and beauty, healthcare, and even automobiles for sale, say experts at Whizz Tanzania. Take a look at how to choose the right online listings site to ensure local business growth with the help of directory listings.
Pick the Right Directory
Make sure you choose Tanzania’s No.1 online business directory for small businesses. It will ensure that you reach your target audience and appear at the top of the Google search results. Additionally, you can pick a directory that is mobile-friendly and has a professional look to build credibility among your potential customers. There are millions of low-quality directories on the internet, so ensure reading the reviews before choosing one.
Add Detailed Information
Enrich your listing by adding details beyond just the name, address, and contact details. Put in the URL of your website, operational hours, product photos, list of services, and any other USP. Pick a Dar Es Salaam business directory that lets you put in useful information about your business and what makes it stand apart. Make insertions and deletions and keep your customers updated on the latest products, services, or upgrades. Take time to review your content to make it as accurate and reader-friendly as possible.
Motivate Your Existing Customers
A great way to cultivate relationships with your existing customers is to communicate with them and even seek feedback through reviews and ratings. More than 87% of analytics and marketing professionals believe that customer experience is one of the key growth factors for business, according to a report published by Pointillist. So, encourage them to write about their positive experiences with your brand to attract the attention of potential buyers.
Introduce Exciting Deals
To attract new customers and retain existing ones, consider running offers, voucher codes, and discounts on your listing on the best Dar Es Salaam business directory. This is one of the most effective ways to attract customers and convert sales. Add words like “exclusive offer” or “special deals,” since people love to find cost-effective deals. Run a sale once every quarter or 4-5 times a year to boost your business.
Business directories can act as a bridge between customers and conversions. Keeping track of changing online behavior and ensuring sufficient business exposure will help you reap attractive benefits.