• Samsung Electronics East Africa unveiled its customer experience store in Nairobi, the largest such store in Africa with an aim of improving customer experience.

    On Thursday, (February 25) the smart device powerhouse opened the Samsung Delite store, located on Monrovia Street, the second such store in Nairobi’s Central Business District. It set on 4,045 square feet floor space and will improve customers experience through converging devices.

    The new store which is targeted to compliment the online customer care service will showcase Samsung’s latest in consumer tech including mobile devices, wearables among other products and accessories.

    Simon Kariithi, Head of Internet and Mobile at Samsung Electronics East Africa Ltd said: “nothing is more dynamic in this market than the customer preferences. We have to keep on ensuring that our customer centers are not just stores that stock our products, but a place where we demonstrate how technology can transform lives and businesses.”

    According to Mr kariithi, the new experience center will provide the tech firm with a platform to showcase “how technology at Samsung can be integrated to offer daily personal and business solutions.” he added: “Samsung is a lifestyle brand. There are phones for everyone, for those looking for the latest smartphones, to those looking for the ultimate virtual reality experience, and those who want a budget phone that gets the work done.”

    During the opening ceremony, the Korean manufacturer also officially introduced the Gear VR 2016 to Kenya. The Gear VR headset allows one to view high-quality 360- and 180-degree video wirelessly from a compatible phone.

    “At Samsung, we focus on transforming the human experience through technology. The latest innovations do not have to be expensive as the market has dictated over the years. With the Gear VR, we are making virtual reality more accessible,” said Mr. Kariithi.

    Providing jobs to 20 people, the Delite store will allow consumers to interact with the devices while enjoying non-alcoholic beverages and snacks. There will also be great offers every month on devices.

    The store will display the first device in the Galaxy S line-up, Galaxy S1 to the latest Galaxy S7.

    Image Credit: MobiTrends