Four Ways in Which Facebook’s Move To Open Offices in Africa Will Boost Your Business
Facebook has hinted on opening their first office in Africa at Melrose Arch in Johannesburg, South Africa. The office will be headed by Nunu Ntshingila, a former executive at the advertising agency Ogilvy. This move has been praised by many Africans who think that this will set a path for innovation and growth in Africa. The Facebook office is set to make big changes in Africa and benefit businesses in a big way. You might be wondering how this is possible so we have come up with 4 reasons why, as a business owner, you should be more than happy about this much needed initiative.
The main aim of the Facebook office is to improve better relations between businesses and consumers. Businesses certainly need stronger, flexible and less fragmented ways of reaching more people and this office will be dedicated to meet these needs. Small businesses have always been marketing and building their brands on Facebook. This is one of the reasons that pioneered Facebook’s interest to expand in Africa. "We are inspired by the incredible ways people and businesses in Africa use Facebook to connect. This momentum in Africa comes on top of strong advertiser partnerships and excellent adoption of our products across all regions," said Nicola Mendelsohn, Facebook's Vice President for Europe, Middle East and Africa.
To date, there are 200 million internet users and about 120 million active Facebook users in Africa. 52 percent of Facebook's ad revenue comes from outside the U.S. and Canada. Africa is a key market for Facebook and this investment aims to capture more of that market. Facebook aims to increase this number and expand active users on the application. This is considerably great news for business owners. An increased active Facebook users means a wider reach or market for businesses on marketing their brands on the Facebook platform.
Opening an office in Africa means Facebook will focus more on building features in Africa, for Africa. Strategies and solutions will be implemented to best suit the African market. As Ari Kesisoglu, regional director, MENA for Facebook said, "We know that a one-size-fits-all approach won't work when it comes to building products and solutions that address diverse needs on the continent, which is why we are committed to creating solutions tailored to people, businesses and specifically for African markets"
About 80% of Africans access the internet through their mobile phones. Most refer to Africa as the, “mobile first, mobile only content.” With this in mind Facebook will tailor solutions, metrics and ad formats for mobile to best suit advertisers and consumers. A good example of this is the “missed call ads” launched in Africa and India Last year. The “missed call ads” worked in such a way that, when links for an ad on Facebook are clicked, the advertiser calls the user’s phone and plays an audio ad and takes on the costs of that call. Better and more effective ideas will be developed and brought to the table, and this is something every business should be thrilled with.
As an entrepreneur or business owner one should be ecstatic about Facebook opening office in Africa. More and more opportunities will be brought forward for a business to better connect with their users and consumers and better grow their business. There is a lot to look forward to, so if you haven’t already you might want to consider putting your business live on the Facebook platform to reap the benefits this opportunity has to offer.