Nike has unveiled its first shoe that enables users to conveniently loosen or tighten their fit through pressing buttons on the side of the shoe. The sensors at the heels also automatically make the shoe snuggle around the wearer's feet.
Have you ever thought of owning a pair of shoe that is self-tying so that you never have to worry about the slipping out of shoes because of loose laces or too-tight tying?
Well, now you don’t have to dream about it. It is already in the market for your purchase.
Nike, inc. has unveiled its first unique-self-lacing sneaker which allows users to make the fit looser or tighter by pressing buttons on the side of the shoe.
At one time this was just a sci-fi idea in Marty McFly’s Back to the Future movie. Now, this is a reality incorporating the movies ideas of lighting up and tying themselves. 20 years on, the sought-after shoe is now available and they are not cheap.
On Wednesday (March 16) Nike introduced Nike HyperAdapt 1.0, a new platform for adaptive lacing with sensors at the heel level to activate the lacing when a foot slips into the shoe.
“When you step in, your heel will hit a sensor and the system will automatically tighten.” Tiffany Beers Senior Innovator, Nike, Inc., and the project’s technical lead said. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”
Nike remarks that the new innovation is especially aimed at athletes seeking the ‘perfect’ fit. But this platform will certainly attract users from across the board wanting to enjoy the ultimate shoe.
Users will be able to make “swift micro-adjustments,” transforming the wearers shoe into a “precise, consistent, and personalized lock-down” at any given time.
The company that claims to have a great knowledge of the needs of athletes has produced 1,500 pairs.
Up to 150 pairs will be available via auction each day for the next 10 days. The proceeds from the sale will go directly to Michael J. Fox Foundation for Parkinson's Research. The research center was launched by the actor who played Marty McFly in the movie ("Back to the Future, Part II").
Speaking about the performance of the shoe, Mark Parker, Nike's president and CEO said: "we've entered a new era of personalized performance. Today, athletes want more than just a dash-board. They want a relationship."
Beers noted that the platform is “something that helps envision a world in which product changes as the athlete changes.”
The Nike HyperAdapt 1.0 will be available only to members of Nike+ beginning Holiday 2016 in three colors.
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