Promoting your brand on social media is not always easy. There comes a time when your creators hit the writer's block when you run out of ideas, and when coming up with great quality content seems impossible. This is where we step in and we present you with 5 Instagram video formats that will refuel your creativity and raise brand awareness. Here they are!
Nothing attracts a user’s attention better than a “how-to video.” People love to watch instructional clips that depict the use of a product or the benefits of a service. If you feel that you can’t find a new way of advertising your products, showing how they work should be the topic of your next Instagram video.
How-to videos work because they state from the beginning the value of the finished product or action. Your Instagram followers will be more inclined to go through the whole duration of the clip as long as they have an idea about how it will end.
To enhance the attractiveness of the instructional video that you post on Instagram you can ask people to comment on it. Customers that have already bought the product can leave their feedback, while potential users can tag their friends in your clip. A fun and educational how-to video can create plenty of engagement from your followers.
Behind-the-Scenes Live Streaming Videos
Everyone wants to know what goes on in the backstage process that predates the products that we buy. We desire to see how our food, our gadgets, and our vehicles become the everyday goods that we consume and use. The early history of what you have to offer is a major point of interest, so why not get your followers in on it.
Regardless of what you sell or offer, live streaming on Instagram is one of the best ways of letting customers discover the behind-the-scenes process. A live video can increase the number of views for your posts and enhance the audience on your page. Also, it increases credibility and user loyalty, so you should use it every time it becomes relevant.
There will come a time when you will invest so many resources in your newest product that you will leave very little creativity to its promotional strategy. If you are about to release your top-of-the-line product and you do not have an add ready for it, then a teaser announcement video on Instagram should be your next move.
Create a short trailer that previews your next release to raise the interest of your followers. You can also use professional services from InstaGrowing and buy views on Instagram to get a bigger audience than you would normally enjoy. The clip does not have to say much, but it needs to excite your viewers.
Many companies encounter creativity obstacles sooner or later in their activity. At this point generating new video content on Instagram seems like a nightmare and nothing you can come up with seems valuable enough.
At this point, you should consider a medley video. All you need to do is check your archive and look through the clips that you have filmed and never posted. These videos can be bits and pieces of material that at one point you deemed unnecessary. You will be surprised to know how much they can help you during a creativity drought.
Use your best editing skills to mix them together in a montage video for Instagram. Find a single message that unites them and is relevant to your products and services. Before you know it, you will come up with a new advertising concept and an innovative promotional idea.
If none of these suggestions have worked so far for you, do not despair! We still have an ace up our sleeves. When you and your team cannot create new premium quality content to raise brand awareness, you can ask your Instagram followers to do it for you.
Simply post a contest on Instagram and promise a reward or a free giveaway to the follower who comes up with a fun and engaging video. The clip has to be relevant to your company and your products. Now, all you have to do is lay back, relax and watch the user-generated content videos appear with your brand tagged in them. Select the one that best met the requirements, reward your creative admirer and watch your popularity go through the roof.