Video marketing is nothing new. From conventional television commercials to today’s YouTube, a video-content has turned into a staple in our everyday lives. Today, almost every business can benefit from the production of video content to introduce and market their products and services.
According to a study, about 64 to 85% of consumers are more likely to purchase a service or product after watching a video about it. So, if you are planning to take your business to the next level, consider making video content an important part of your digital marketing campaign.
Importance of Video in Digital Marketing
Gone are the days when attaching image of a product was thought to be enough. Though most certainly an image helps in communicating with a consumer yet videos offers better reaching effects – maybe because of media-driven culture.
A video brings a clearer understanding of the advantages of a product or service that is being marketed. In addition to this, people find it convenient to watch a video than any other form of content. Perhaps, this is the reason more than 87% of digital marketers make use of video content in their digital market campaigns.
Video marketing helps a business in plenty of ways. Not only it boosts conversions & sales and enhances return on investment but also builds trust among the targeted audience. Remember, building trust should also be your main goal as it helps in creating long-term relationships. These are some of the main reasons video marketing has become an important part of digital marketing.
It is not just a video making and marketing that has evolved over the years, the ways of making videos has improved a lot. The advancement of artificial intelligence (A.I.) in video making is on the rise. Let’s have a deep look at it.
Artificial Intelligence: A New Step in Video Making
A.I. has gradually involved in video creation. The technology helps people film and edit videos in a more convenient and creative way. For those who don’t know, artificial intelligence enables machines to learn from experience, recognize new patterns and inputs so that they can execute human-like tasks.
When it comes to video, A.I. is capable to handle many aspects of the video production and distribution process. It is now able to film, edit videos, choose and share video clips online. Here are the areas that can benefit from Artificial Intelligence.
Filming
Drones are the perfect example of A.I. in filming. The latest drone models can automatically follow an object and keep it in the frame.
These drones are able to achieve these achievements while they are in the air and without the help of any specific human directions. With some advanced drones like DJI Phantom 4 Pro, you get features like directional sensors to eliminate obstacles, different flight modes with automation, and more.
The potential to react to different gestures, detect objects, and choosing the best route to return to the home base make these drone convenient to use in any condition.
Video Production & Editing
The use of A.I. is not just limited to filming only, there are some automated tools available that make a ton of sense even when no one is behind the camera. One such tool is Renderforest. This online video editor tool has recently implemented Artificial Intelligence and Machine learning algorithms to automate video production and editing.
This A.I. enabled automated video making tool helps you generate a unique video content by grasping the requirements of customers from a simple script in just 3 seconds.
Wondering how? Let’s find out how can you do that step-by-step.
Step 1:
Choose your preferred intro template from the Intro Category and hit the Create button.
Step 2:
Drag-and-drop your logo file or upload it in the logo holder. It is advisable to use a transparent background file with a minimum width of 1000 pixels. Next, edit animation tagline and add your text. In case you don’t need a tagline, you can delete text holder.
Step 3:
Now you need to select styling and colors of your intro animation.
Step 4:
Choose the music track for your intro videos. If you don’t choose any music, the tool utilizes the default music track from the preview video
Step 5:
Before you make your project live, click on Preview to find out how it is going to look. The tool automatically saves your project in the dashboard that you can access from “My Videos” page. You can re-edit the project any time you want.
How does it work?
As soon as a user paste or upload a text file to the platform, the tool’s algorithms immediately start working on it. The tool identifies the main topic and keywords, and on the basis of the script, a matching video is generated. According to the company, the tool will be able to choose pictures from the stock according to user script in the coming years.
The tool Renderforest does not disappoint users who are looking for a creative way to make their explainer video. It provides 3D explainer Video ToolKit that allows users to choose 3D animated characters to transport their unique story to their audience.
Sharing Videos
Artificial technology is also helping in sharing videos online. You might have noticed some questionable video contents on platforms like YouTube. Currently, these types of issues are being handled with the assistance of A.I. and Machine Learning.
Final Note
It wouldn’t be wrong to say that the future of Artificial intelligence and Machine Learning in video production and advertising is going to be promising. In the coming years, you may notice more and more automation tools are taking place of human editors.
Already the implication of A.I. has helped numerous businesses across the globe by making video shooting and editing process faster and easier. Eventually, it is helping in minimizing the expenses too.
For more such tech-related articles you may bookmark The African Exponent. Hopefully, this post helped you to know how can Artificial Intelligence technology can benefit you in video making.
I am the Chief Marketing Officer at Renderforest, a Content Marketing Specialist and an Expert in SEO, Social Media Marketing, and Link Building who enjoys sharing the experiences gained along working as a marketer and helping other entrepreneurs succeed. My works have been published on different blogs and mediums like Crazy Egg, Forbes, Upwork, ShareThis, etc.
Twitter: Roman Daneghyan