Instagram has grown from a place where people share photos for fun to one of the most used social media platforms for advertising. With an estimated 200 million members, Instagram is has become a platform where brands interact with their clientele.
If you are new on Instagram, you could be wondering how you will grow your Instagram followers and start boosting your revenue. Organic growth of followers takes time, and you will need to be persistent and patient whenever you launch a campaign.
This article offers useful tips that once followed will lead to your Instagram followers skyrocketing.
Popular online conversationsThere is always a trending topic online. It could be the season of the super bowl or a movie star you love winning the Oscars. Once you identify topics that are trending include a hashtag that popularizes your product. This will lead other users to take an interest in your product. You can also auto like for Instagram free and people will like your page back; with time you will have increased your followers on Instagram.Do not remain a lame duck - engage in popular conversations.
Influencer marketing
Have you admired how celebrities have amazed large following online? you can ride on digital influencers popularity to grow your own following. To succeed in this find influencers who match your niche. You can get into a contract with the digital influencer to mention your brand on their page. According to research young people trust digital marketing channels than they do with conventional marketing platforms like TV, billboards, and radio.
Find the right hashtag Social media popularity is geared to the right use of hashtags. You can add as many hashtags as you like whenever you post something on your Instagram page. You can use various applications in the market to discover popular hashtags relating to your niche. Try to be relevant to your audience and avoid copying hashtags for the sake of posting. Aim at having 11 hashtags per post to increase engagement with followers.
Check out competitors pagesWe are not advising you to copy what your competitors are doing but asking you to learn from any effective strategy that they have put in place. You can take ideas from different posts and customize them to suit your customer needs.
Run a giveaway campaignCustomers simply love free things. You give gifts to increase your Instagram followers. One way to do this is to ask your followers to share your post in order to be eligible to win a prize. Every time your brand is talked about it helps in building brand visibility.
Instagram BioMany people do not take time to craft their bio on Instagram yet this is one of the first thing that users see when they go to your page. The bio tells people who you are and what you do. This is the time to market your company through short descriptions. Do not forget to give viewers a link to your website.
Create quote postsWhat better way for your followers to begin their day than with a motivational quote. We all desire to be better, and quotes offer the right motivation. Have a high-quality picture in the background when writing your quote. Find quotes that are relevant to the target audience and do not forget to mention the authors.
Informative captions Captions help tell the story in the photos. If you want to grow your brand and followers, include well-researched captions that give credibility to your posts. Some of the brands that have used captions effectively include NatGeo.
Call to ActionAt the end of the day what you really want after posting amazing content is conversions. CTAs prompt your audience to take a particular course of action like visiting your landing page or inputting their email address. You can also ask readers to share your post and win various prizes.
Content calendarPosting on Instagram should not be random but should be based on a solid strategy. With a content calendar, you can schedule your weekly, monthly and annual postings. You can also customize your content to take advantage of seasonal events like Halloween and Christmas. There are various free to try scheduling tools available online which you can try out.
Interaction with followers Do not sit back and wait for results – interact with your audience. Most Instagram users are using the platform to air their concerns about the company’s products. Your feedback should not appear robotic but should be personalized for it to be effective. Replying to customer concerns is not about saying a simple “thank you” but goes further into taking action to issues posed by customers.
Frequent postingDo not make a post and forget to interact with your audience – they will penalize you by viewing you less. Show your customers that you care through constantly updating your Instagram account and commenting on your customer's profiles. Like other people’s posts and they will like you back.
Final thoughtsInstagram has grown to be one of the most popular social media platforms. The platform has changed how consumers interact with their brands and has helped many to build brand visibility. Marketers are increasing their budgets to finance Instagram ads which have a larger ROI. To have high conversions, you need to have a considerable following on various social media platforms. You can either buy followers or grow them organically. The latter requires one to be patient and strategic. Creating engaging posts with high-quality pictures helps to put your message across effectively. Digital influencers have helped brands with awareness and helped them create authentic followers. Some of the influencers have more than a million followers and offer a cost-effective way to market your products. Ensure that you find influencers who will not affect your brand negatively. While publicity is good there instances where an influencer can cause more harm than good, search for influencers who relate to your niche. Instagram will continue to be a key channel for digital marketing, and those brands that use it effectively will see a significant boost to their revenues.