Do you have a business or brand that you are looking to market on social media but have no idea how to do this or how to gain the benefits from it? Are you struggling with your Instagram account and can’t seem to grow your numbers, but want to know what you can do to change this?
One of the biggest social media platforms, if not the biggest social media platform, is Instagram. This platform offers so much to its users, including multiple posting features, a litany of ways to communicate with an audience, and even new marketing tools. Not to mention, Instagram allows for businesses to market organically which is a great way to create a meaningful relationship with a customer base and create brand loyalty.
You may think that Instagram growth can be difficult, especially without services like Growthsilo, which uses organic methods to get more followers. While it is true that it can take a while to build up your following, especially if you are new and don’t know what you are doing, here are 4 tips for instant growth on Instagram.
- Use Hashtags
By far, one of the most misused and underrated tools that Instagram has to offer its users is hashtags. While many people know what hashtags are and how to use them, most people don’t actually know how to use them correctly and effectively in order to reach their full potential. Hashtags not only allow you to extend the reach of your content to a much larger audience, but they also make your content far more discoverable to your target audience and niche.
When using hashtags, you may be tempted to just use the most popular ones you can find in order to reach the most people possible, but this is a mistake. You should always make sure that you are only using hashtags that are related to your content, and then of these related hashtags, choose the most popular. This way you ensure that your content is reaching the right audience and not wasting its potential. Just remember to limit your use of hashtags to 4 or 5 per post, as any more than this can be annoying and come across as spammy.
- Engage and Work with Influencers
When it comes to social media, and trying to grow your account on Instagram, you can’t expect it to happen by magic or just hope that people will see your content. If you want to grow your account you need to make it visible to other users, and one of the best ways to do this is by engaging. Engagement is key to growth on Instagram; however, it is hard to receive engagement if you don’t have many followers. This means that you should be engaging too.
Instagram offers a multitude of ways in which you can engage with users from direct messaging, liking and commenting on posting, sharing other users’ posts, and even following other users.
If this doesn’t feel like enough, you could always enlist the help of an influencer. Influencers have a massive following that you could take advantage of by working with influencers. However, this can get a bit expensive.
- Post Entertaining Content
If you feel like your Instagram’s growth is stunted, it may be because you aren’t posting entertaining content. Oftentimes, businesses that make use of Instagram will just advertise their products but this isn’t appealing to the users of Instagram. The content you post needs to be entertaining and engaging. You should be paying attention to popular trends and taking inspiration from them to appeal to the masses.
- Know Your Audience
Last but not least, if you are struggling to grow your account and reach new people, it may be because you don’t know exactly what it is that your audience enjoys or what you should be posting to reach your target Instagram audience or niche.
One of the best ways to gain a better understanding of your audience is by having a look at your analytics. Analytics show you so much more than just how many people are following you. When looking at your analytics you can see which features your audience is most active on, how they engage the most, and which kind of content they engage with the most. This will allow you to cater your content directly to your target audience.