You've probably heard about webinars and how you can use them, not only to promote your products or services but also to establish your authority in your niche or provide free training.
And then you hear your peers talk about the live automated webinar. Now, you're wondering what it is exactly and how different is it from live webinars.
Here's a quick rundown of the live automated webinar that can help you better understand this invaluable marketing tool as well as the benefits it offers.
A live automated webinar can mean any of two things. On the one hand, you host a live webinar and then record it. But, on the other hand, you can then show that recording of a live webinar to a different set of viewers.
A live automated webinar can also mean that you record a webinar in advance and then show it to an audience later.
Recording a live webinar
A live automated webinar works just like live webinars.
You draft a script and create a slide deck for your presentation. Afterward, you set a time and date for your live webinar. After that, you promote your upcoming webinar to your target audience using social media, email marketing, and other digital platforms.
On the time and day you set, you give a presentation to the people who signed up for your live webinar.
At the same time, while you are hosting a live webinar, your presentation is recorded.
Once your live webinar has ended, you can then polish the recorded version by editing it. Once you are done polishing and editing the recorded version of your live webinar, you can then upload it using your chosen webinar software and share a link with the event attendees.
Even better, you can share your recorded live webinar with a different set of viewers.
Presenting an automated webinar as a live
A live automated webinar can also mean showing your viewers a pre-recorded video of your presentation.
You'll start the same way you do with your live webinars: drafting a script, preparing your visual aids, choosing a date and time, and then promoting your event to entice viewers.
The main difference is that viewers will be watching a video recorded before the time and date you set.
Although the presentation is pre-recorded, you can still interact with the viewers by answering questions and commenting.
Once the event ends, you can also share a link with the viewers.
The ethics of presenting automated webinars as live webinars
Now, you are probably wondering whether it is ethical or not to label automated webinars as live events.
Ultimately, it is entirely up to you whether to label your automated webinars as live events. You can choose to disclose an automated as pre-recorded or not.
With advances in webinar software, you can easily say to your audience that you are hosting a live webinar when you are showing something that has been pre-recorded.
However, it is better to avoid misleading your audience about the webinar that you are hosting. In fact, there is nothing wrong with letting your viewers know that you are going to show them a pre-recorded video.
If you are offering substantial value to your audience, surely, they won't mind if you are hosting an automated webinar or a live webinar. What is critical is you are providing them something that is of value to them.
Furthermore, automated webinars provide a few advantages over live webinars. For starters, prospective viewers have more options to choose from when it comes to the times and dates reasonable to them.
For companies, automated webinars can be shown to countless sets of audiences, allowing businesses to get more value out of their investments of time and effort.
Engaging with viewers during automated webinars
If you use a recorded video for your automated webinar, how can you interact with your viewers?
While it is true that you can't answer questions fielded by your viewers in real-time, you can interact with them after screening the pre-recorded video.
This will allow you to address issues that the video may not have covered. Plus, this is a good way to build trust in your audience.
And as you host more and more automated webinars, you'll get a clear idea of common questions that viewers typically ask after the screening of a pre-recorded video.
To save time, you can even record a Q&A video you can show after the screening of your automated webinar.
Add automated webinars to your toolkit now
While live webinars offer a few distinct advantages, they carry a few downsides.
Due to the nature of these webinars, you have to be aware that many things can go wrong, from the poor performance of the event host to technical malfunctions.
Automated webinars allow you to prevent these, enabling you to give a polished version of your presentation, making your business look professional and trustworthy.
And if you set aside time to answer your viewers' queries, they can enjoy the best of both worlds: automated and live webinars.