For the unaware, ICE is the top iGaming event that brings together the leading minds and innovators in the online gaming industry. For years the summit has convened countless executives, facilitated partnerships and transformed the gaming landscape. ICE CONNECT is taking things virtual, enabling that same level of networking or maybe even on a larger scale since the internet is practically limitless.
According to the organizers, the ICE CONNECT summit 2021 will point a laser focus on partnering influential decision-makers with leading suppliers as a natural next step in supporting the industry's needs, enabling stakeholders to drive substantial and sustainable growth.
A handful of themes shape this year's event. They include:
- Differentiating the gaming experience
- Tracking player behaviour and consumer trends
- Reducing "time to market" for new online gaming products
- Innovating online gaming payments in the cryptocurrency age
- The growth of global sports betting and the e-sports revolution
- Pandemic response and the shift to online gaming
- Land-based gaming in a post-pandemic world
Regulation, brand reputation and responsible gambling
Differentiating the gaming experience: improving acquisition, enhancing loyalty
The iGaming industry is nothing if not diverse. There are tons of gaming options, and there are possibilities for more variety. A vast and diverse product range will enable the acquisition of a wider customer base, as there'll be something to interest every individual.
As with any other business, getting customers is one step, retaining their loyalty is the next.
Tracking consumer trends and player behaviour
Customer retention is one aspect that online casinos are increasingly striving towards since having a strong customer base is essential to growing the online gambling economy. Customer retention strategies for online casinos span affiliate marketing, bonuses and promotions, customer relationship management (CRM) systems, and more.
To effectively implement these strategies for positive results, it is essential to keep track of player behaviour and changing trends.
Pandemic response and the shift to online
The huge elephant in the room is none other than the pandemic that has ravaged the economy in the past year. The effects on the gambling industry, however, can be considered in two lights. Online gambling has no doubt benefitted where physical gambling has suffered.
In 2020, statistics indicate a 39% global increase in time spent video gaming due to the pandemic. Online gambling revenues soared at 66.7 billion dollars during that time, with a projected continued increase for the future. While the pandemic pushed the patronage of online games, the trend appears to have come to stay with players fancying the convenience and increased accessibility of internet gaming. Plus, online sites allow access to Novomatic free slots and other top slots for fun.
Reducing time to market for new online gaming products
In such a competitive industry as iGaming with constant technological innovation, reducing time to market is crucial for all stakeholders. Besides giving a competitive advantage, it reduces R&D costs and waste, improves customer satisfaction and grows revenue.
Innovating online gaming payments in the cryptocurrency age
A huge part of online casinos is the gambling and profit aspect, so payment methods are crucial to gaming suppliers and players alike. The modern age has brought about cryptocurrency payment options that promise faster, safer, and anonymous gambling.
While Bitcoin and its altcoins are making waves in the financial sector, online gambling hasn't harnessed it to its full potential yet. While several operators already support Bitcoin, many others are yet to join the trend. Innovation is at the core of iGaming, and cryptocurrencies will prove vital to the evolution of the payment process.
The growth of global sports betting and the e-sports revolution
Sports betting has transcended classic sports like football, tennis, and basketball. While those remain top betting markets, eSports is revolutionizing online sportsbooks around the globe.
Video games are one of the oldest forms of iGaming, so there is a huge fan base around player favourites such as CS: GO, DOTA 2 and League of Legends. This is certainly fueled by the fact that these games are strictly played online and aren't subject to physical or environmental limitations, which often hinder regular sports events. Despite the surge in popularity in recent years, there is still a lot of untapped potential for eSports gaming.
Land-based gaming in a post-pandemic world
Contrary to the thriving online scene, physical casinos have had to bear the heavy hand of the lockdown. As regulations ease up a bit and casinos open up once more, they'll have it won't be easy going back to the way things used to be.
There are still social distancing rules to be maintained, limiting the number of patrons that an establishment can hold at a time. Besides that, people have naturally adjusted to the convenience of online gambling. There is also the live casino in the mix to deliver a replica of that authentic traditional gaming, which further poses a threat to post-pandemic land-based casinos.
Regulation, brand reputation and responsible gambling
Establishing a safe gambling environment is an ongoing concern for the iGaming industry. Achieving this involves ensuring better regulation, licensing, checks, etc. These are crucial to brand reputation, and players want to play games from trustworthy suppliers.
In addition, is the aspect of responsible gambling. Gaming suppliers should take more initiative towards helping gamblers play responsibly by implementing responsible gambling measures and promoting responsible gambling organizations.
Various speakers will make appearances, elaborating on each of these themes. These speakers are top industry leaders driving gaming innovation in the rapidly evolving industry, these speakers. Hence, each meeting promises to deliver rich and concrete information to help decision-makers drive knowledge in their respective fields.