It is important for a business owner to get the maximum profit and productivity of interaction with the client. Sales automation processes, advertising tools, visual perception, compatibility issues are just a small part of what you need to consider when choosing a platform for development. And given the fact that the Internet has long been firmly entrenched in the life of each of us, the bulk of the business is the built-in electronic format.
What should be a successful online store?
And given the fact that the Internet has long been firmly entrenched in the life of each of us, the bulk of the business is the built-in electronic format. The growing popularity of online sales has significantly improved the processes of interaction between the seller and the user. This is manifested in the functionality of modern sites, which should have the following characteristics:
- attractive design (preferably individually designed for your business);
- optimal architecture;
- high adaptability with various devices;
- ease of storage, use, and management of information;
- ease of interaction;
- wide functionality and not only.
Magento has all the features and customization you need to maximize your sales. Magento Magento Company — Elogic has repeatedly proven the platform's capabilities in practice, with the right approach to development. Therefore, when talking about who is currently the leader in the e-commerce market, Magento 2 takes the lead. Every year more and more customers make a choice in favor of this site. But for an objective assessment, you need to familiarize yourself with other options. Within the framework of the article, we will consider the advantages and features of two popular solutions Salesforce Commerce Cloud and Magento 2, define the main advantages of each system and outline the most important information.
Salesforce Commerce Cloud (formerly Demandware until Salesforce bought) is a cloud-based platform for implementing e-commerce solutions. It is a platform where you can run a large e-commerce business with relative ease. It provides convenient tools for both merchants and users. Thanks to SFCC, you can create regional online stores with:
- simple sales,
- clear order management;
- service to end customers without much effort and "bicycles" of our own invention.
The architecture is built in such a way that when a user enters a site created on the basis of SFCC, all static content (JS, CSS, images) is delivered to him from the CDN. SFCC uses eCDN (Embedded Content Delivery Network). You can also set up an external CDN. Accordingly, there is no load on static content on the servers of Salesforce itself. All other data information is processed by Salesforce servers.
The company has powerful data centers scattered around the world to be as close to customers as possible. Structurally, one such data center has many PODs (Point of Delivery) a group of equipment that is shared by a certain number of clients, dynamically allocating more resources to those who need them most. POD consists of:
- load balancers,
- computing power
- and the file system.
The technologies used make it possible to load the page relatively quickly, which is important for the promotion and growth of the site's position in natural search results.
Typical integrations on a simple SFCC project
All projects based on SFCC are aimed at fairly large clients with sales of about 10-50 million or more per year and a corresponding load on the site of hundreds of thousands of users, and with large sales, their number even reaches millions. Almost every project requires integration with a large list of services and systems:
- payment providers (including fraud risk management);
- tax providers;
- order management systems;
- CRM systems;
- address verification systems;
- recommendation providers;
- analytics systems, etc.
The overwhelming majority of integrations are implemented on the basis of ready-made code (integration cartridges), which must be modified for the needs of a particular client. But quite often the scale of the client and the complexity of e-commerce solutions (work in dozens of markets in different regions of the world, volume of orders) require additional functionality that goes beyond standard integrations. In such cases, it is necessary to write a lot of custom functionality, having thought out in detail all the interfaces.
Magento 2: where does it outperform the competition?
In addition to the advantages that the previous reviewed platform boasts, Magenta 2 offers more opportunities in terms of:
- design and adaptability;
- ease of data control and tools for multichannel sales;
- optimized interface;
- improved SEO promotion capabilities;
- precise and advanced integration and customization of applications and modules.
There is only one visible drawback: you need to have programming skills for productive development (as a rule, certified professionals are involved, for example, https://elogic.co/services/hire-magento-developer/). The possibilities for custom design are almost endless. All this makes the site more relevant and promising.