When you run a business, there will be days that make you feel as though you’re not getting anywhere, and they can be very detrimental to what you’re trying to achieve. You might even think about giving up because you can’t see yourself getting any further ahead.
Although we will all have these days, both in business and in your personal life, if you have momentum, this will help you. It will push you forward, enabling you to see what you have already done and to give you a good idea of where you are going next. It is this momentum that can make all the difference when it comes to the success or failure of your business; when you have momentum, you will keep striving onwards no matter how bad your day, week, or month might have been. Read on to find out how to build that momentum in your business so that you don’t give up before you’ve made it to where you want to go.
Find What Drives You
It’s crucial to wake up in the morning and be excited – or at least happy – about what you are going to do that day. Although the idea of making money (and ideally a lot of money) will be thrilling, it won’t be the only thing that drives you. If it were, you probably wouldn’t be running your own business – instead, you would be working for someone else and earning an excellent salary without the stress of business ownership to worry you.
So, what is it that drives you? If you can determine what this is, your momentum will be much easier to build, and you will find you can be spurred on, even on the worst of days. Having a passion that you want to commit to will mean you can be much more focused on your goals, and that in turn will ensure you put in the hard work that is required. If your goals are something you are genuinely passionate about, you’ll keep going even if you have had a terrible business period. Without this passion, without the drive behind everything you do, it will be much easier to call it quits when these bad times come, and you will lose the momentum for good.
One way to ensure that you remain focused on your passions and can therefore you’re your momentum is to rid yourself of any tasks that you dislike, that bore you, or that get in the way of what you really want to be doing (even if they are necessary for your business). This could mean delegating some jobs or even outsourcing to a third party. If it means you can stay excited about what you’re doing, it’s worth the cost.
Have A Plan
Launching a business without a plan is always a mistake. Making a plan means you are focusing on your business and the ultimate goal you want to achieve. Although it will take some time to create that plan (or it should; this is not something that you can whip up quickly and scribble down on a scrap of paper to be glanced at every now at then, if at all) and that will clearly delay the launch of your business, it is worth that delay.
When you have a good plan in place that you can follow, you won’t lose momentum. Even on difficult days, which often can’t be avoided, you will know exactly what step to take next because of your plan. The more detailed you can make this plan, the easier it will be to run your business, and the more momentum you will be able to keep and build. If each step is carefully thought out in advance and includes as much detail as possible, you will never have to question anything, and you can just keep moving forward. It is this time spent questioning what to do next that will often be the worst thing for your momentum and will stop it dead. A plan – one that is easily followed – won’t allow that to happen.
Not only will the plan help you to know what you should be doing at any given point, but it will also help you with your finances. In business, it’s possible to have great passion and the will to succeed, but if that coincides with a lack of money, your momentum will quickly fizzle out. Knowing how much money you’ll need and what you plan to do with it, thus giving you the ability to borrow or save if need be, means that you should always be able to stay financially secure (barring any disasters, of course).
Being flexible in business is a major component of success. It’s good to have a plan, and no business should ever launch without one, as we’ve mentioned above, but ensuring that there is flexibility built into that plan is crucial too. On a journey, changing direction even if you had thought you knew the best route to go down isn’t a bad thing, it’s not even something to be ashamed of; it’s the right thing to do, especially if continuing down the road you were on will take you further away from your final destination.
The same is true of your business plan. Plowing on with an idea because it is in your plan, even though it seems to be the wrong thing to do, will slow you down. It will make you lose that all-important momentum. It will stop your progress. Your flexibility here is critical, and if you can look at other ways to go, even if it means retracing your steps and starting again, that may well be the best way to keep your momentum and even build it if it has flagged.
What do we mean by this? An example might be that you had planned to buy a DJI Air 2S drone within the first three months of launching your business. Your original plan showed that this was possible. However, due to delays or lack of funding, or anything else, the plan could no longer happen. For some who stick to a completely rigid plan, this might spell the end of the business. Those who are more adaptable will be able to reassess and buy the drone at a later stage, for example. In this way, rather than seeing a negative, the changes can be positive, or at least make no concrete difference, and your motivation and momentum can stay on track.
Set SMART Goals
By now it must be evident that having goals and planning to reach them is the basis of all successful businesses. Yet did you realize that your goals themselves might be what is holding you back and causing you to lose momentum? It’s true; if your goals are too hard to achieve and you keep missing them, this can make you feel despondent about your business, and you may want to give up altogether.
However, by changing your goals into SMART goals, they will instantly become much easier to reach, and your momentum, far from disappearing, will grow.
SMART goals must be specific, measurable, achievable, relevant, and timely. So when you are making your goals, hold them up to these important factors and ensure that they fit. To be specific, for example, your goal needs to be defined and completely clear, and any challenges need to be taken into account. When a goal is measurable, you will know when you’ve reached it. An achievable goal is one you are realistically able to meet. A relevant goal makes sense for your business and will drive it forward. And a timely goal has a time frame connected with it – if you don’t have timely goals, your business could flounder because everything takes too long, and there is no urgency involved.
Every business owner has times when they think it would be better (or at least easier) to give up on what they are doing, call it a day, and do something else. Perhaps the temptation of working for someone else keeps nagging at you, or you are starting to wonder if you’ve made the right choice in starting the business at all.
Notice we’ve said that every business owner is going to feel like this. That is no exaggeration. Yet, it is how you react to these feelings that will help you when it comes to your business momentum. Those who are going to be more successful business owners are the ones who will keep going, even if they are having problems or facing challenges. They are the ones who commit completely to their vision (even if the route to get there has to change from time to time). By doing this, you will always be able to find the momentum to keep going.
Remember, nothing worth having will come easily, and that is as true in business as it is anywhere else in life. The more momentum you have, the easier it will be, but challenges will still present themselves. Be aware of this and be ready to deal with them, and your motivation and momentum will grow.