10 out of 20 developers or marketing specialists who learn the basics of promotion app make the same mistakes. They order installs extensively or choose irrelevant keywords. However, the experience of our customers has also shown us tactics which have proven their effectiveness. As the algorithm of app stores changes year in and out, it’s vital to keep up with the times. So, we offer you some classical and some new tips to get more revenue from promotion.
The best strategy of 2020
Keyword promotion is a great way for you to achieve lasting results. Its particularity lies in the fact that motivated installs by keywords make your app visible. Having achieved a top position, you get organic traffic. You don’t need a large number of installs to keep your rank anymore. Organic users guarantee it. Only if a keyword is highly competitive, you’ll need approx. 10-15 installs per day to boost your rank. But its cost is nothing compared to the revenue which youäll get due to your high conversion rate. As you may guess, keywords are crucial for a successful campaign. Therefore, you have to pick them up accurately and check their relevance.
To find the right keywords, you need to carefully analyze your product. You ask yourself questions such as what problems the product solves, what functions it has, and so on. After receiving the answers, you can easily determine the essence. The basis is the most significant words that describe the application. Then you can combine them, such as noun with noun, noun with verb, and so on. Increase your keyword cloud regularly. A popular niche in Google Play can require 400 to 600 keywords for your application. It's best to skip the brand names, as the algorithm may ban your program. Don't focus on popular search terms. Not all of them apply to your application.But you can use them in the title and description.
That's how we used to work with keywords. This is a very effective method. This year, we’ve discovered a new tactic - using keywords of your competitors. Analyzing apps in your niche is the first thing you need to do. Find the apps with the most impressions in your niche and read their descriptions and reviews. Pay attention to their titles, descriptions, even reviews. Optimized apps that have lots of organics use keywords in all of these fields.Therefore, analyzing competitors will help you if you run out of ideas to create your own keywords. You choose phrases that may be relevant to you. It will also help you understand what needs to be improved. Besides, you can find some patterns for writing your description. The best way is to use the most popular and convertible keywords in the title and 7-10 keywords in your description. Don’t overuse them not to be banned. Keywords should look natural. So, if you've run out of ideas and want to know the secrets of success, pay attention to your competitors.
ASO for monetizing your app
It’s obvious that optimized products lure more users. But your keyword promotion also depends on it. You can reach a top position with incentive installs, but not to lose it, you need organic users. To get them, you have to offer an appealing product. So, the efficiency of the promotion app depends on ASO. It includes optimization of your title, subtitle (for App Store) or short description (for Play Market), description, icon, and screenshots. As we’ve said, you should use keywords in your title and description. The same is about the subtitle. As the number of characters is limited, 30 for iOS and 80 for Android, use only the most relevant keywords. They have to display your app’s functionality in the best way. Your description should consist of 3-4 paragraphs, be structured, and precise. Name your benefits, use lists, and don’t forget about keywords. Although the App Store doesn’t take it into account, the description is of great importance for your rank in the Play Market. The essential thing for iOS applications is the keyword field. Its limit is 100 characters, so you should enter words related to your app one by one. Separate them with commas, not using spaces. Last, but not least are an icon and screenshots. As the visual part is the one that attracts customers, make it appealing. You should use short texts with keywords on your screenshots - it’ll also positively affect your rank. You can do ASO yourself or contact an ASO manager of keyapp.top.
No less than ASO positive reviews affect the development of the application. They increase your rating, attract audiences and encourage new installs. Before downloading the application, almost everyone first reads the reviews of ordinary users. Low ratings and lack of positive reviews are the key to failure. Without waiting for reviews from real consumers, you better order them. This is done by special companies. Every day on the page of your application, they write a certain number of reviews. Of course, you can do it yourself, but it will be a waste of time and effort. Trademarks and brand names can be added to encouraging reviews.
As you can see, several factors influence your promotion. For you to keep them in mind and have a successful strategy for the next year, we sum them up.
- Before starting with the marketing campaign, optimize your app. Improve your title, subtitle, description, keyword field, icon, and screenshots. All of these aspects influence the effectiveness of your promotion.
- Collect the most relevant keywords. Try to formulate them yourself. Then, pay attention to your competitors. You can pick up convertible keywords from their title and description. Check their relevance. Not all popular search requests are appropriate. They have to describe your app's functions.
- Don't forget about positive reviews, they affect your rating.
Note that by ordering installs at keyapp.top, you invest in your future success. Your aim is to become visible and start getting organic traffic. That is what motivated installs help you to get. Choose the most effective way of promotion app to be at the top next year!