Instagram is one of those social media platforms that has excelled expectations and has emerged as one of the most top-rated social media networks in marketing. The app was developed in the year 2010, and when it was launched, this photo-sharing social media platform was something a lot of people did for fun, especially a lot of teenagers and young adults. Now, the social media app has more than seven hundred monthly active users and the number of active users just keeps growing as well. Because of the fact that there are already a high number of people who are on this platform, coupled with the fact that the age groups of these people who use Instagram vary as well, Instagram as a social media platform to use for brand marketing, or rather in simpler words, adding Instagram in your marketing strategy for your brand would be one of the smartest things you would do.
This also helps you to keep a track of your competition and analyze what works for them, and what does not work for them, and consequently implement whatever you have learned in your brand marketing strategies. Now, what are the five reasons to use Instagram for brand marketing?
1. You can attract potential customers towards your brand and make money from it.
There are more than millions of active monthly users on Instagram, and recent studies also show that there are more than one billion active users that are on the platform which means that there is actually no limit for your business, and considering the fact that there are people from all around the world on this social media platform, it gives your business the exposure it needs and helps you gain Instagram followers who are interested in your brand and the products and services it has to offer. Apart from that, one of the best features about Instagram is that it is the place to be on if you are a small business or even an established business. Instagram actually offers opportunities to businesses of any size to grow and prosper provided you manage to use smart methods to promote your business. This also helps in creating awareness on social media about the brand itself which also helps in making money through Instagram.
2. Collaborate or partner with Instagram influencers.
When you collaborate or even partner with Instagram influencers, you are not only bringing in more traction and attention to your brand but also a lot of people will end up following you if they like what you show and market. A lot of these influencers help in promoting your brand and can really boost the engagement of your Instagram profile as well. Another fact remains to be noticed is that you would have to choose an Instagram influencer who has a high rate of engagement because this will increase the level of sales for your brand. But influencers and their number of followers, and the engagement rate they have, will also determine the amount of money they may charge for promoting your brand, so keep that in mind.
3. Instagram helps in directly communicating with your potential customers and attracting, expanding and building up your loyal customer base.
Now, every single brand knows the value of a loyal, interactive and engaged customer base. This not only opens up chances for you to interact with more potential customers but also builds a more loyal network of customers which would expand as you build your brand. Moreover, your customers, if they have any queries or doubts regarding your brand or the services and products you offer, can directly drop in a message which would allow you to answer their queries or solve an arising issue with the product they received and so on.
4. Instagram is a boon which helps you not only keep a track on your competitors, it also helps in promoting your brand through sponsored ads.
Instagram helps you to recognize your competitors and monitor what is working for them, and what is not. You could keep an eye out for how often they tend to post, whether they follow or maintain a regular schedule, what exactly they are posting and how do they engage and interact with their Instagram followers. Moreover, the information you collect can be utilized when it comes to building your brand marketing strategy. Also, with the help of Instagram ads, you can always target new customers or potential customers who would be looking at the products, and the content that you post to determine the value of your brand, and the authenticity of the values your brand portrays on the social media platform. You also have the option of customizing the Instagram ad, and can even target the demographics of who could potentially make up your audience, so, make sure that you pay close attention to your followers and who they are, including what they expect from you as a brand.
5. Instagram offers a countless number of ways to get and be more creative, and to think out of the box ideas.
Instagram shows you’re a number of ways to be creative and tap into that creative space in your head. Moreover, you can also look for inspiration on the social media platform and find new ways to garner the attention of potential customers and followers. Another feature that Instagram has is the Instagram insights which actually help you to gain information from the demographics of your followers to how exactly is the content you post performing, and which are the posts that are doing well on your feed.
So, these were the five reasons to use Instagram for brand marketing and in your social media strategies mainly because Instagram is one of the most popular and reigning social media platforms in the market which has a very diverse age group of people posting and consuming content on it on a daily basis.