Whatever campaign tactics you plan to use this year, tech should be at the heart of your marketing strategy in 2021.
With endless innovations, technology gives you the opportunity to take your campaigns to the next level, reduce your costs and optimize your results. For inspiration, take a look at these five tech trends you’ll need to market your business in 2021:
Delivering an omnichannel customer experience is essential in today’s digital landscape but providing 24/7 omnichannel support can be costly. With chatbots, you can ensure that customers and prospects have access to the customised support they need at any time. What’s more – you won’t need to hire, train or retain staff in order to deliver a seamless omnichannel experience.
2. QR Codes
QR codes are an excellent way to bridge the gap between offline and online marketing. When you create QR code, potential customers can simply scan it via a phone or tablet and be taken directly to your website, landing pages or even your social media profiles. Essentially, you can direct users straight to the content you want them to experience. Use a QR code to take users straight to a purchase or payment page and you’re shortening the sales funnel and boosting your conversion rate.
3. Image Searches
The world of online searching and SEO is evolving all the time and image searches are set to become commonplace in 2021. As a result, you’ll need to refine your SEO strategy to ensure your content ranks highly for relevant image searches. By doing so, you can get a step ahead of your competitors and take advantage of the latest SEO trend. However, video searches aren’t far behind so be sure to begin working on your video SEO strategy as you’re implementing your next image SEO campaign.
4. Big Data
For years, businesses have produced more data than they cope with. With the rise of Big Data, however, you can finally realise the value of your data and put it to good use. Giving you deeper insights and more accurate information, analysing the vast amounts of data your company collates will allow you to make more meaningful data-driven decisions. As a result, your marketing campaigns will become more relevant to your target audience and, ultimately, more successful.
5. Shoppable Posts
Social media is already a critical element in any digital marketing campaign but the introduction of shoppable posts provides a new way for you to secure sales. When users don’t have to leave a social media platform in order to make a purchase, you can benefit from online impulse buys and a reduced sales funnel.
Take Your Marketing to the Next Level
No matter what type of business you run or what industry you operate in, technology should be a critical factor in your marketing plans. By incorporating the latest trends into your strategy, you can elevate campaign results, reduce your marketing, boost your ROI and generate more revenue.