Social media is a platform that connects billions of users spread across the planet. The recent pandemic has seen an upsurge in the users of social media platforms because of their inability to physically interact with other users. It lets you build your brand, gain loyal customers, easily analyze your target audience, offer excellent customer service while substantially decreasing your marketing costs by providing better connectivity and reach.
Brands have realised this and started marketing their business on various social media platforms like Facebook, Instagram, Twitter, YouTube, etc to interact with their customers and increase engagement on social media. If you still think that conventional marketing practices are better than social media marketing then here are five reasons that will definitely change your mind and help you make it big in social media marketing.
- Building your brand
Social media marketing helps businesses to give brands a unique personality on various social media platforms like Facebook, Instagram, Twitter, etc. You can do so by creating online profiles that depict your brand’s personality. After that, all you need to do is post content that supports your brand’s image and authenticity across a variety of users in a consistent manner.
You can collaborate with other brands or ask social media influencers to give your brand a shout out which would significantly increase your brand’s authenticity and recognition. If you are looking for ways to increase engagement on social media then building your brand is the first step towards your social media marketing journey.
- Knowing your customers
Social media platforms are the best way to connect and interact with millions of people at the same time. When you post something online, people will comment on your post and text you personally asking questions or sharing their experiences.
You can also make use of various online forums like Quora, Yahoo Answers, etc or have a Q&A session with them on any social media platform of your choice. It helps you understand the needs, wants, desires, likes and dislikes of your customers, so you can offer them products and services based around that data. This would help you get tons on business and that too in very less time.
- To increase your customer count
One of the main reasons why your business needs social media marketing is to increase your customer count, thus increasing your revenue. Without social media, your business will be limited to only customers who have previously used your product. An updated social media platform when combined with attractive videos and images will get you more traffic than any TV or newspaper ad can ever get.
But do remember to keep your followers engaged otherwise you might lose your current traffic as well. You can hire an individual or a team to handle all the engagement. So in the current scenario, social media marketing has become one of the most important steps in any business marketing strategy.
- Improving brand loyalty
Small businesses often struggle to get their name known which hampers their growth in the long run. Brand Loyalty is one simple solution to this problem. In recent studies it was found that people who follow a specific brand on social media are more loyal to those brands. Loyal customers follow the brand’s social media, like posts and comment their queries, replying to these queries will show them that there’s a friendly face behind this corporation and not some robot fueled by corporate greed.
As we all know brand loyalty is one of the most important aspects to running a business so to ensure that your brand is seen more than just a product or service provider, you need to have an effective social media marketing strategy otherwise everything will be for naught.
- Decreases marketing costs
One of the main reasons why more and more brands are opting for social media marketing is the low cost involved. Creating a social media profile for your brand is easy and takes little to no money while getting a good advertisement spot in a TV show or a newspaper column can cost you tons of money.
Also, social media provides you with a platform to interact with millions of users and keep them engaged which in turns increases brand loyalty, reach and authenticity without costing you a penny. You can do so on your own if you aren’t a big brand or hire a team of professionals that will deal with all that on your behalf. So if you were looking for ways to decrease your marketing costs while increasing your reach then social media marketing is the perfect way to do that.
There you have it, 5 reasons why every business needs social media marketing. Almost every marketing giant believes that social media generates immense exposure for the brand and helps in promoting products across a wide demographic. The benefits of social media marketing are so phenomenal that you will be missing out on a huge marketing opportunity if you fail to implement your social media marketing strategy properly, so keep the above points in mind and see the results for yourself!