SEO is crucial for enhanced searchability and visibility of your business. However, did you know that SEO offers much more value than that? With the help of robust SEO marketing strategies, such as Multilingual guest post writing from Globex Outreach, your business can rank at the top of the SERPs.
In case this is the first time you are digitizing your business, you might be thinking about what this SEO thing is and why you should care about it. While digitizing your business, you might already have loads on your plate, such as social media, website design, etc.
So, most business owners might even not be aware that SEO is the thing that can give their business the much-needed foundation. SEO stands for the process of website optimization to obtain organic traffic from top search engines, such as Google or Yahoo.
SEO enhances your website's quality and the quantity of website traffic, which means that by making certain changes to the content and design, your website is all set to rank higher on different SERPs. The below-given reasons will give you a clear idea of generating organic traffic via SEO is better than paying for ads for building a strong business foundation.
See Things from The Perspective of Internet's Librarians
To understand how SEO can give your business a strong foundation, you have to look at things from the internet's librarians' perspective. Suppose you are a librarian of the entire storehouse of data and knowledge created by humanity.
Suppose that millions of people visit you every day while looking for information on a certain subject. It could be anything ranging from the best clothing store to how to bake the perfect cake. Since each person would naturally be looking quickly, you will need to know what each book in your library is about.
As a librarian, you will also need to arrange and categorize the books according to some system type. Now you know how search engines act! They act like the internet's librarians while trying to match their user's search terms with the most relevant data and knowledge in their database.
How Does Google And Other Search Engines Work?
The way search engines work can be defined in three ways: if a user searches for some information, such as the best dentist in town, the search engines send their crawlers, which are actually bots, all over the internet content including videos, webpages, audio, and images.
Snapshots of all accessible and matching content are sent back to the search engine's servers by the crawlers. The received information is categorized into a huge searchable list, also known as a search index. The search index serves as the foundation for a raw keyword search.
However, good search engines, such as Google, use an algorithm to categorize the search index from most relevant to the least relevant. Since the algorithms are always changing, top-quality SEO ensures that your business stays on search engines' top pages.
Repeated users of the search engines that consistently deliver fitting results learn naturally to depend on that search engine. A recent study indicates that Google makes up for nearly 85% of all internet searches, which indicates that a greater percentage of users trust this search engine more than all others.
Organic Search – The Primary Source of Website Traffic
Organic search is a critical component for all business's website performances as they lead to a greater conversion rate. That said, Google owns a larger portion (about 75%) of the internet search market than its competitors, like Yahoo, Baidu, DuckDuckGo, etc.
We aren't stating that other search engines don't contribute to establishing brand visibility. However, Google just happens to own the greatest percentage of the internet search market. Thus, its guidelines are essentially followed when it comes to SEO and boosting one's website traffic.
By implementing the right SEO marketing strategies, you can establish your brand as a highly trusted resource by Google and other internet search engines. Being more visible requires quality SEO, which will always work in your brand's favor.
SEO Helps in Establishing Credibility And Trust
Ask any SEO marketing expert. They will tell you that their goal is to build a strong foundation for any company's website with an engaging and effective user experience by making it (the website) easily discoverable in the search engine.
Different elements come into play for establishing search engine authority. Trust and credibility go hand-in-hand with the following elements of SEO:
- Positive User Behavior
- Quality Backlink Profiles
- Optimized on-page & off-page content/ elements
- Machine learning signals
Authority of the elements mentioned above is typically accrued over time and takes serious commitment, patience, and effort. It also takes quality products, services, informative content, and value in general that entices potential customers to trust your brand and spread the word.
SEO Helps Your Business Getting Ranked
A high-ranking website exhibits high relevance, and high relevance exudes customer’s trust in your products/ services, brand, and website. Google assesses different ranking signals out of which the following three have always remained consistent:
- On-page quality content that satisfies the needs of the searcher
- RankBrain Algorithm (the use of AI to interpret difficult searches)
- High-Quality Backlinks
Google and other search engines also employ certain metrics, such as the number of page views, time spent on-page, and clicks, to measure the ratio of user engagement for establishing the level of user satisfaction.
The more relevant your content is and the more quality your website has, the higher your website is more likely to be ranked on the search engines. Good SEO leads to quality content, which guarantees satisfied users, a boost in ranking, and business growth.
This is the beauty of SEO, which also answers the question of why it can give your business a strong foundation. We know that it can take some serious investment and upfront time to set up properly, with quality content and a robust network of quality backlinks.
Nonetheless, a well-designed business website that follows the organic rules of SEO is a sure way to generate a constant stream of organic traffic and organic leads for your business, making it grow by increasing visibility and brand awareness. If done the right way, your business is on the right track to take off and grow.