Reddit is in the top 5 most popular social media platforms in the US with over 330 million users worldwide. It is the second most popular social media platform behind Facebook.
It thrives based on user interactions, comments, posts, and other valuable content. Reddit is not a community, but it is a platform for communities that is more based on link sharing and text-based posting.
- Why Social listening?
As a Social Media Manager, the majority of your time is spent understanding customers and learning their feedback on your product or service.
The better you understand your customers, the more prepared you will be to create content that engages and inspires them.
Basically, social listening serves as a direct line between businesses and customers.
- Importance of Reddit in social listening
Social listening especially in Reddit is a revolutionary advertising model, where brands can launch sponsored “Ask Me Anything” sessions with influencers and celebrities to hear from anonymous users on their service/product.
The dialog-based approach is more effective than advertising using banners. Usually, people hate ads, but they love sincere brands. In Reddit, you can nurture a positive brand image for your company and approach this social media conversation as an in-person conversation to improve the face of your product.
- Some examples?
Some big brands such as Chipotle, YouTube, and Facebook learned about their customers via Reddit.
Chipotle hosted an AMA with its R&D chef, Chad Brauze, who oversees the menu for nearly 2,500 restaurants. He explained the difficulties of scaling a new ingredient while committing to all-natural produce and dairy. They received empathy from users and gained appreciation from the community. Also, chipotle explained why the E. coli outbreaks happened which helped reduce some of the damage to the brand image.
- How to use Reddit as a social listening platform to create a brand and advertise?
In summary, Reddit is a popular platform where you can build your brand or learn about customers' feedback to improve your company. There are quite a lot of stories on Reddit that companies get feedback from users. One of the tools you can use to analyze your data in Reddit is Notifier for Reddit.
Notifier for Reddit allows you to get notified when keywords you care about are mentioned on Reddit. You can use it to track mentions of your product or company and respond quickly to drive the conversation. Many are also using it to find new customers by tracking keywords potential customers might mention. For example, if you are a VPN company, you might search for "looking for VPN" keywords, then you can chime in and recommend your product.