Online marketing is a must-have for any plumbing business, but there are plenty of approaches you can take to help adjust your strategy and increase the flow of traffic to your site. Content marketing is one of the most effective approaches you can take.
As many SEO experts will tell you, content is king. Content marketing is essentially the practice of creating high-quality, useful content that potential customers will find useful. Quality content is a powerful tool for generating interest in your business and driving visitors to take action (ie. calling you for plumbing services).
Why You Need Content Marketing
When it comes to online marketing, many plumbers opt for investing in the bare necessities (e.g. a website, Google maps listing, and quality SEO). However, it always pays to go the extra mile, especially when it means getting more traffic for your business. Websites that have blogs as a platform for their content often enjoy plenty of benefits that can only help your business, including:
• Greater website traffic and leads
Securing quality web design in Vancouver is only part of the solution when it comes to marketing. Websites with blogs tend to rank higher in search results, which can net you more traffic, and more business leads. Produce quality leads filled with relevant keywords to help rank higher and get the attention of more clients looking for a local plumber to help them out.
• Lower marketing costs
Content marketing is typically less costly than other marketing methods, but garners better results. More and more customers spend time online looking for services they need. Coupled with the decreased costs, your business can enjoy greater returns, and utilize the money saved for other facets of the business.
• Competitive edge
Consumers tend to be appreciative of online content that offers useful information, like how to handle minor plumbing issues at home. Use your content to share your expertise with your viewers and offer some additional service above and beyond what you normally offer. By providing such helpful content, your readers are more likely to turn to you when they finally do need your services.
Content Marketing Strategies to Help You Succeed
Content marketing can be a powerful asset for your business, especially when used in conjunction with strong SEO. However, to help make your strategy more effective, it helps to have some ideas to guide you. Here’s a short list of steps you can take to help get your marketing strategy off the ground.
1. Start a blog
Blogs are a good place to start when it comes to making engaging content. They’re not only a good place to show off your plumbing expertise, they’re also a golden opportunity to build more trust with your client base. Clients tend to trust plumbers who keep blogs, so keep that in mind to help make the most of yours. Update your blog regularly with fresh content. Consistent releases of new content keeps the attention of search engines on your site, making it easier for qualified clients to locate you when they need a plumber. Fresh content also keeps new and old customers coming back week-by-week as long as you keep churning out interesting, useful, and relevant content.
2. Create long-form content
When it comes to your content, one of the most effective moves is going for long-form content, typically no less than 1000 words. Contrary to what some think, long content isn’t boring, nor does it necessarily take too much time to read. Long-form content is a chance for you to provide in-depth information on a topic and give your creaders all the details they need. For example, if you’re offering tips for dealing with minor plumbing issues, it may be more helpful to provide plenty of advice to give your readers more of a helping hand. Being that it takes longer to read, long-form content also increases audience engagement, giving your audience more utility with each post.
3. Use visuals
Words aren’t your only asset when it comes to developing good content. Visual content like infographics and graphs are an excellent medium for conveying information simply and dynamically. You can use complementary images to back up your written content and underline the points you want to make. People tend to be visual, so some plumbing-related images are a good way to get your points across and help readers visualize. You don’t have to stop at images either. Videos are another great medium that lets you share what you know in a more accessible manner. Consider making how-to video guides to give your audience more hands-on direction when doing basic plumbing fixes. Videos can also work as a short introduction to your business and personnel, which can work as a good first impression with potential clients.
4. Be active on social media
Your website isn’t your only online resource. Your social media pages can work as other assets to attract more leads and build your brand. Link your content pages to your social media platforms to give friends and followers an easy path to your website. Social media also allows you to share your content, and that of your partners, to reach out to a wider audience. One advantage social media can give you is that you aren’t limited to your own circles. Your followers can share your content with their circles of followers, giving you more exposure and directing potential traffic your site’s way. For maximum effect, do some research to find platforms where your audience tend to congregate. Pay attention to the platforms your users visit frequently to help maximize the gains of your content marketing. For example, if your viewers tend to spend much of their time on Facebook, it’s a good idea to focus your attention on your Facebook account to stay in touch.
Take note that results don’t happen overnight; it takes time and dedication to get the most out of any Moncton SEO efforts. However, the results are more than worth it. As you create more content, you’ll be able to generate more leads and revenue. Keep at it, and you too can enjoy a noticeable increase to your site’s traffic and generate more business.