A greater percentage of the global population now appreciates the importance of vacations and traveling more. Therefore, industry players in the hospitality sector need to capitalize on this realization. A big part of this will involve employing proper marketing strategies to help them increase high-quality hospitality sales and marketing while adapting better marketing solutions to generate more leads and build your brand image.
This article will discuss how different sectors of the industry, including resorts, lodges, and amusement parks and many more can build up a good strategic plan to ensure good management to increase sales.
How to Strategise for Profitability
Many travelers often leave their remarks regarding the kind of services they received at a particular location they visited. Such remarks will decide whether the customer will spread the word or not. As a manager, there are ways you can assure superior service. Here are some of the ways you can improve your management:
1. The check-in experience
The first impression that any guest gets is based on their experience when entering the facility. Any good hotel should include a high-class check-in procedure like helping the guests park their vehicles, carrying their luggage, or using polite and engaging language while conversing with guests.
This is a good strategy to use so that the customers can highly recommend your premises to other potential customers. The more they recommend your premises, the more your star rating increases, which translates to increased hospitality sales and marketing; thus, more profits.
2. Keeping in touch with technological advancements
Customers come with many technological expectations in a facility. We live in an era of interconnectedness, especially through the internet and social media. Gone are the days when you had to do things from the reception area. Today, you can install smart devices like tablets and assistants like Alexa. Ensure that these devices are Wi-Fi connected to make your guests happy.
3. A fast hotel website
Having a good website means reducing the delays that may occur when someone is visiting the facility or making bookings. Many people get bored when the website they are on takes too long to load or displays poor quality images.
It is important to keep in mind that a website is an essential tool in advertising and customer service delivery. It is because it will help with hotel bookings while advertising the rooms and facilities available in the gallery section. You can also provide links to the website on your different social media pages.
4. Hotel promotions
It may be vital to conduct hotel promotions in a strategic way to market the facility and showcase different offers. It is important to catch the attention of potential customers. You can do this by lowering the booking rates, putting up events to reduce the chances of boredom.
There are various types of promotions that the hotel can run. Some of these promotions are:
Seasonal promotions: You can run these promotions seasonally. For instance, you can lower the booking rates over the low seasons to reduce the chances of ending up with empty rooms and hallways.
Themed promotions: You can plan these promotions around certain themes or occasions that have some significance among your customers like offering discounts for honeymoons and anniversaries.
Event-based promotions: You can consider working in conjunction with event planners to ensure that your customers can take part in these events.
Promotions for direct bookings: In these kinds of promotions, the hotel can offer gift baskets, wines, and even discounts for the people who book a place in the hotel through the website.
5. Don't disturb the visitors' time with too many choices
Visitors like to have an easy time when checking in in a hotel. Therefore, it would be in their best interest to keep your choices precise and to the minimum. It will help the visitor to be able to decide on a specific choice as quickly as possible.
The strategy will prove to be an instrumental tool for you since it will give you a better rating for ensuring that your guests have a quiet and relaxed stay.
It can be quite challenging to properly market what you offer and at the same time increase profitability. As a facility, you need to be prepared to use more resources and staffers to realize your objective. Do you think these points are valid enough to help you increase high-quality hospitality sales and marketing? Feel free to leave your comments in the comment section down below.
Amelia-Lily Houghton is a content creator for Technical Writers. She is a qualified online content media manager who loves to interact with engaging content & multi-media. Certification: A* in media studies.