Virtually every business entity now knows that they need to use social media if they are going to be successful in 2020. Once considered a niche or a passing fancy, it is here to stay. If you want to achieve brand success and superiority, you must utilize it.
That’s going to mean looking into platforms like:
You’ll need to determine where your customers or would-be customers are spending most of their time. Once you do, you can come up with some ideas as to how to optimize those platforms and use them to the best of your abilities.
Here are a few ideas that should get you started in the right direction.
Most marketing professionals understand that if no one is engaging with your business’s social media channels, it sends a negative message. It means that people are not interested in what you have to say.
You can wait and try to build up an organic following, but that is time-consuming, and most businesses can’t afford to wait. Others in their niche already have a significant head start on them.
You can find entities online like https://buytoplikes.com/ if you want to purchase followers on Instagram. There are similar services you can use to buy engagement on YouTube, Twitter, etc.
With these services, you pay for real followers, likes, comments, and other metrics that people use to judge a channel’s success. It’s not unethical or illegal, and many companies do it.
It’s a way to catch up with your competition quickly.
Another way to keep your feeds relevant is to monitor the local, national, and international news. Then, you can post about some of the things that are currently in the public eye.
- Allows your fans to see that you care about the same things that they do
- Shows that you have opinions and that you take stands on societal issues
If you’re going to pursue this strategy, though, there are two things that you should keep in mind. The first is that you should avoid commenting on topics that are too controversial unless you’re willing to risk losing some support. Speaking out about hot-button political issues is always going to be a calculated risk.
The other thing to remember is that while a subject may be topical, it might not have anything to do with your brand or the products and services that you sell. If that’s true, then it doesn’t make much sense for you to talk about it.
If you can relate a topical subject to your company and products somehow, then it is fair game for you to talk about via your feeds.
Respond to Fans
You should also have a reputation of responding to fans on your social media channels, or even your detractors. If someone has a problem with one of your products or services, you should have an employee ready to respond without delay.
If someone has a question, you don’t want to leave them waiting around all day to answer it. That tells them that you’re a faceless corporation that doesn’t care about their needs.
You should be ready to respond in a way that shows you care. If someone is expressing anger or frustration at your company, then you should react to that diplomatically.
Remember that these are not your personal social media accounts. What you say on there represents the collective entity that is your business.
Use Your Channels to Talk About Flash Sales and Other Promotions
In the old days, companies relied on various entities to get the word out about the sales and promotions they were running. They might have used:
- TV commercials
- Radio spots
It is not inconceivable that you might still use some of those today. However, your presence there probably isn’t going to do as much good as some targeted social media messages.
You already know that what you say is going to go out to your followers. Presumably, these individuals will want to know about your sales and promotions, or else they would not be following you.
Space out these announcements, though, so your followers don’t feel like you’re badgering them.
Use Your Channels for That Personal Connection
At the same time, you should use your channels for other purposes besides product promotion. If all you ever send out are constant messages telling your fans to buy from you, that’s going to become tiresome quickly.
You can also use platforms like Facebook and Twitter to let your fans know what sort of a company you are. You can draw their attention to social justice or environmental issues if you feel strongly about those.
What you are attempting to do is create a brand identity for your company. You’re trying to say to your fans, “this is what we care about.” If you never talk about anything but the new products you have coming out, you won’t make that personal connection that results in brand loyalty.
Brand loyalty, as any big name like McDonald’s or Coca-Cola will tell you, can mean a person sticking with you and buying your products for decades.
Have Fun with It
You should also try to remember that the word “social” is right there in “social media.” These are platforms that are all about interactions and starting conversations.
Hire someone to run your social media accounts who knows how to engage with your followers and court some new ones. They can come up with fun little quizzes for your fans to take, or games they can play.
For example, try to establish your brand’s personality by coming up with a new drinking game to accompany the Democratic National Convention. Devise a quiz that reveals to each of your followers what cartoon character they are.
Make the most out of your business's social media presence. How well you master each platform is going to tie directly into your sales each quarter.