Everyone has a personal brand, and that determines the level of their career success. Personal branding involves the creation of a positive public identity for your target audience.
As you can see, it is similar to business branding. The only difference is that personal branding focuses on how you market yourself. Here are the best ways you can better your personal brand in 2020 to give your career a boost.
Upgrade your Mindset
Transform the ways you think to be able to enhance your brand this year. This will have a direct impact on the way you behave. For example, you actively start using social media to show off your true skills.
If you lack the right skills, take a few credible entrepreneurial courses, and that will help to improve how you see things. When your audience across the world learns of your unique attributes, they will be willing to collaborate with you for a common purpose.
Remember also that you should be everywhere. Don’t keep away even from those platforms that you hate or have never used before.
Define Your Audience
Before you start doing much, however, be sure you know your target audience. Who are you trying to reach? Your response will help you to create the most relevant and captivating story.
Let’s say you aim to get a well-paying job. In this case, you will need to start by creating or optimizing your LinkedIn profile. You will also consider doing the same on other social media sites. Studies have shown that 92% of employers turn to these sites for top talent. Out of this, about 87% use LinkedIn.
What if you are a graphic designer and want to impress your existing clients and win new ones? You might rightly choose to put the priority on perfecting your personal website or portfolio. Here, you can impress your clients without any limitations and attract new ones.
Network regularly and effectively as you activate your ideal personal brand. Go to both formal and informal networking events to find the ideal opportunities to connect with industry thought leaders as well as your peers.
Create time and ask your fellow attendees to meet at an appropriate moment for a casual chat or an informational interview. If you are not able to connect at the event, spark a conversation later via email or social media.
Whenever you find an opportunity to create useful content or engage with others, be sure you share useful information. People want knowledge. When your audience benefits from your unique experience, the size of your business will continue to grow to your own advantage.
Do not think that lots of information alone will work. People only value you when they learn that you care about them.
Sing Your Own Praises
Some people think this is bragging and shun it. The savvy personal branding expert or job hunter knows that it works well to enhance your chances of success. If you recently completed a big project at work, post about it. Moreover, talk about it offline.
You can also head up a volunteer activity near you. When you get positive results, share about it too.
However, do not share things that have no link with your profession and competence in whatever you do. Many people shy away from social media over-sharers.
The Bottom Line
Whether you are looking for a job right now or not, you should do everything to enhance your brand. Chances are you will need one in the future. You might also need more business opportunities. The image you project to the world will determine your success. In this regard, you have no option in the 21st century if you want to stand out from the crowd but ensure you have a killer personal brand.