Take a few moments to consider the sheer number of online marketing strategies currently available to small online businesses. Social media campaigns, targeted email advertisements, one-off discounts, referral points, and customer loyalty programmes are some of the most common.
However, we need to take full advantage of the digital tools at our disposal. This is when the relatively new and unknown concept of live streaming sessions can come in quite handy.
Taking Customer Interactions to the Next Level
Live streaming promotions are somewhat similar to webinars in the fact that they enable sellers to directly engage with their target audience. The main difference is that the intention of these sessions is to promote a specific product as opposed to explain a service (such as the intricacies of a software platform).
Customers will first be asked to join via an email that contains a dedicated one-time link to the session in question. Once the sales programme begins, it normally consists of a product introduction before moving on to discuss its unique benefits. The final quarter of the seminar will generally consist of a question-and-answer period. There are several advantages associated with live customer interactions including:
• The ability to answer important questions in a real-time scenario.
• Establishing a personal rapport with the audience.
• There are no geographical limitations in regard to your audience base.
• These sessions can be taped and rebroadcast at a later date.
• They can be added to other feeds such as a YouTube channel and a social media page.
Let us never forget that building a brand within an increasingly competitive online community requires a personalized approach; allowing you to address the needs of the average consumer while appreciating the feedback that they have to offer.
The Notion of a Two-Way Street
Consumers are bombarded with innumerable static promotions that will often be presented with catch phrases such as "act now" or "click here". However, these are no longer sufficient. The public has become more discerning than ever before in regards to which products they choose to be associated with. Live streaming sales sessions are excellent ways to capture the attention of an audience and to encourage future interactions.
Furthermore, the feedback that can be derived from these short campaigns is invaluable. As opposed to trying to interpret the success or failure of a specific campaign through analytics alone, why not take full advantage of word of mouth? You can thereafter make any changes that might be necessary while showing the average customer that you care about his or her opinions.
There is no doubt that live sales seminars will continue to gain popularity well into the future. A simple YouTube search clearly demonstrates this observation. If you have been looking for a means to better connect with your online audience, these powerful tools should never be overlooked.