If you are using Instagram at all, you have probably seen on some accounts that little blue checkmark next to the username.
For a lot of people, this is something that they just absolutely have to have. It's a status symbol. It's a kind of badge of pride or badge of honor that they have on their account showing that they're Instagram verified. You can also buy Instagram followers cheap and get your Instagram verified.
Is it really necessary for small businesses to be verified on Instagram?
If, your entire goal is just to grow to a level where you get that blue checkmark and that's kind of your arrival point. Then sure, take the steps and the efforts to get there. But as a small business, is it truly important to you? That's something to consider. Getting a blue check verification is not a difficult process. What's difficult is actually qualifying? There is a report of people paying upwards of $10,000 to a friend of a friend that knew somebody who worked at Facebook or Instagram and was able to verify the account. Problem with that is
1) It goes against Instagram's terms and services because that's ridiculous.
2) If Instagram ever found out, they just took the checkmark away and you're no longer verified.
So, Instagram 6 months ago decided to change this up. Now, you have an opportunity to apply, and you can apply your profile to get this blue-check verification. Instagram has a couple of different rules that they try to follow in order to ensure that they are not verifying everybody. If every account has a blue check then it doesn't matter.
Is there a viable business reason to verify you?
This viable business reason what they're looking for is? Is there a risk to you or risk to people? That you follow that they would accidentally get you confused with the different profile. The end goal of Instagram, really at the end of the day, just needs to be, am I providing great value and am I seeing the engagement that proves to me that my users are also seeing this great value?
So, when you are going through this application process, you need to have a large follower count or a large enough. You need to have an engagement that is significantly more important. There needs to be a business use case scenario as to why this is important both for your company and for Instagram. Are their other fake accounts out there pretending to be you?
There's also a little bit of ambiguity does Instagram believe that there is a value to them to verify you? If they verify you, will that increase in the trust that their users have on Instagram? Or will your profile be able to bring in more users, more people that are consistently coming to the app, consistently engaging with your profile and others? So, all those different scenarios go into this whole application process so keep that in mind.
Don't fall prey to these companies that try to steal from small business and steal from influencers, trying to say that they can sell you or guarantee you a checkmark.