Ask those who’ve been in the internet business for a while, and they’ll tell you that the success of a business in this day and age is largely determined by its online presence. It’s a technology-dominated world where most consumers of products and services are internet savvy and rely heavily on information they find online to make purchase decisions or buy what they need. But then again, online business is as competitive as the traditional brick and mortar arena, perhaps even more competitive.
This means that to get the most out of the online market, entrepreneurs have to get creative and keep up with advancements in technology. In an article about SEO Timeline, Kenzie Peterson from Bear Fox Marketing says that while most people are always wondering how long SEO takes, the answer depends on various factors. Some of these include your SEO strategies, project size, target market, online content, site age, site authority, and whether or not your rank is currently being affected by Google penalties. And while there are various strategies to go about it, Search Engine Optimization is arguably the mother of internet marketing. Long story short, here are some pointers outlining the importance and advantages of using SEO to your business.
It Increases Your Online Visibility
The main idea in SEO is to increase your online visibility so that your products, services, or business reaches out to the maximum number of internet users from within and without your target market. It involves creating a website and optimizing it with content that attracts the maximum amount of attention from internet users, based on what they type and search on search engines. As your site’s traffic and the amount of time users spend on the site increase, the website continues to gain the favor of search engine result pages. This, along with a few other factors help boost your site’s ranking, thus improving your online visibility. With improved online visibility, internet users can easily locate your business, which leads to more advantages that will be discussed below.
Brand Awareness and Authority
Brand Awareness can be described as the extent to which a brand is recognized by a particular target market. And unbeknownst to many, starting a business is not the hardest part; the hardest part is building a reputed name for your brand or business. Ask some of the most successful entrepreneurs and they’ll tell you that it takes years or even decades of hard toil and battling challenges before a business can manage to gain trust and loyalty from their target customers. It’s just as natural as it sounds. But thanks to the internet, a simple video ad or several articles that go viral could be all you need to turn your venture into a household name. But it’s easier said than done. With the right SEO strategies in place, building trust and credibility can take a shorter duration of time. Some of the things you’d want to prioritize in to realize the benefits of SEO in promoting your building authority for your business over time may include:
- Having a stunning website that is user-friendly and mobile-optimized
- Providing high-quality content and regularly updating it
- Using quality backlink profiles
- Using social signals
- Utilizing machine-learning signals
- Providing excellent customer support
- Supporting your SEO efforts with other internet marketing methods
It Is a Friendlier Marketing Approach
There’s a high chance you’ve come across billboards, TV commercials, interruptive ads, spam emails or cold calls from marketers that you found darn annoying. These are traditional marketing methods that focus primarily on achieving the advertiser’s goals, and in this age and era, many people (including potential consumers) stay away from them as much as they can when they can. But it’s different with SEO as it is more customer-centric than marketer-centric. Rather than interrupting your potential consumers when they’re going about their business, SEO seeks to ensure you’re available and easily accessible when they need helpful information, products or services. This is also another way to search engine optimization improves brand recognition and customer loyalty.
Your Sales and ROI Depend On It
With increased online visibility, a great content strategy, and a good selection of your target market, your website’s traffic is bound to increase. An increase in traffic only means one thing. If you relay your messaging right and use calls to action and purchase links without overdoing it, your sales and ROI could be up for a bump. In other words, SEO has a huge impact on the buying cycle, and the right approach can see you maximize your profits in the short or long term. SEO is a primary source of leads, whether your operations are strictly online or you also run a physical store. Again, this may depend on the industry that you’re in and how committed you are with your SEO campaigns.
It Helps You Keep Track of Your Business’s Performance
The other great thing about SEO is that it is quantifiable and data will never lie. It may not provide accurate ways to calculate your ROI as paid search marketing does, but almost anything can be tracked and measured using SEO analytics. This gives you an additional means to gauge how your business is performing compared to the competition and your goals and objectives. By tracking and analyzing data, it becomes easier to make decisions related to the growth of your business and adopt ways to improve performance in certain areas. In a nutshell, as a brand, you can easily determine where you were before, where you currently are, and where you’re going as far as digital performance is concerned.
It’s Relatively Cheap
Well, especially if you’re using a professional SEO service provider, it will eat up a significant amount from your revenues or seed capital. But don’t all the best things in life cost money? Well, you can look at it as a marketing cost, but if you’re keen enough, you’ll realize that SEO is more of an investment than a cost. This is in part because more often than not, the efforts you put in place today will continue generating profits that hit your bottom line many years from now. What’s more intriguing is that the more attention you pay for it, the better it gets with time.
We can go on and on about the importance of SEO and its advantages to businesses. In this age and day, however, it’s a critical marketing technique that entrepreneurs, big and small, should learn about and utilize. From the above pointers, it’s safe to be hopeful that you now understand just how important search engine optimization is to your business.