Instagram is a platform whose growth is exponential currently. Growth at such a pace can hinder the ability of any user to be updated according to the user interface. Every day new camera features and filters are being added on Instagram.
Due to the rapid evolvement of Instagram, it is difficult for executives as well to focus on the need-to-know basics of it. Despite the presence of such advanced features, contents with top performance mostly use essential features and filters of Instagram. So, in this article 5 essential practices that executives should follow on Instagram for better performance are as follows-
Features like filters, zoom, light fixation, etc. are available on Instagram to make visual content more enhanced and presentable. But not every content on social media required to be perfect. Imperfection and rawness of content is the key. The most prominent example of this fact is the Instagram story feature which displays mostly raw and unedited content.
Stories get displayed on the profiles of users for 24 hours only if they do not curate them as "highlight" on their profile. To maintain transparency on your profile appears authentic to the audience, and it could contribute to your content's popularity. Meanwhile, if you have any tech-savvy employee, they could help you to click a good picture which would require fewer alterations to look perfect.
Keep Your Content Concise
The succinctness of the content is always beneficial for the user regardless of the social media platform. To keep content short and concise, attract more traffic and get more Instagram likes compared to elaborated content.
For example, you should always put concise stories on Instagram and should attach a swipe up option with it. More interested followers would swipe up to get detailed information about the post, and rest would either share the post or comment on it.
Post Commercial Content only
Instagram was initially a personal social media platform, and it has recently emerged as a commercial platform for marketing and promotion. If you are a business account holder on Instagram for your brand promotion, you should always post-professional and commercial content only.
Content should be only related to your brand or your company or maybe your employees. Never post personal content on an Instagram account mean for promotional purposes as it would not create a good brand image on the audience's mind.
Use Proper Hashtags
Hashtags are another magnificent feature of Instagram. The use of hashtags on any post could attract more traffic and more audience engagement around the post. Hashtags are important, but you should avoid the use of more than 4 to 5 hashtags per post.
Over-hash tagging is not positive for promotion purposes. Before you use any hashtag, check conversation around it just to get an idea about the relevancy of it with your content. Use of relevant hashtags only would lead to your positive results.
Be Observant and Engaged
If you have to handle a business account, you need to be observant about comments and discussions of your followers and have to be engaged with them. Insights only would not yield you benefits and profit; a highly engaged audience is the key to that.
Your observance and engagement with them would let you know their interest, and you could plan your posts and strategies according to that. Being engaged with followers would help you get more Instagram followers as well.
These five tips are essential from the marketing and promotion point of view. A tip for effective ways to handle business accounts and engage Instagram users is the main tact to learn for the achievement of success in your strategies.