So you have your big business idea set in motion and kick-started your promotion campaign, yet you find yourselves struggling to increase your customer population. Getting traffic to your website with just promotion might not break the bank for your cause. You might need to find yourself a powerful tool to bring together the big crowd of new and loyal customers, possibly your brand ambassadors as well. Luckily that’s the kind of tool that you get when you bring together the concepts of lead generation and search engine optimization (SEO). Let's get you started on how to boom your e-business with SEO.
The First Step
The initial step for gaining customers with SEO should be answering the question: “Does my domain content answer the customer’s search queries from all possible angles?” ensuring your content has the keywords that could be mentioned in a search query by your target customers. Your SEO strategy should start with a content plan for your domain.
Right keywords are the foundation for lead generation SEO. You must reflect upon how many people are going to type the keywords that you want to show up on the google search page (search demand) and how will people’s engagement be with your domain once they interact with it from google search (search intent). Check how many people search for the keyword every month and finalize a keyword that can take over search results. Also, make sure competition for your keyword is not sizeable.
Is Your Link Trust-worthy
Your domain is not getting the traffic that you expect? It might probably be due to the low domain rating. Domain rating is the score that describes how trustworthy your website is. While a big brand has a higher domain rating and established its trustworthiness, how do you increase your domain rating? You need to establish backlinks from well-established, relevant sites. Giving valuable guest content to other sites is one effective way to generate more quality links to increase traffic in your domain.
Load Your Page Fast
Have you ever stared at your screen for seconds waiting on a site to load up? if not, the same goes for your customer. Page speed is also an important factor when it comes to ranking your site higher up the search results. Make sure that your site loads up fast and your site performance is maximized.
Hire a Help
Link building fails on a lot of occasions due to its complex technical aspect. You could hire an SEO agency that acquires quality links from relevant pages and promotes content that they have created an outreach to prompt the content that they have created. SEO stays on vigil all the time shifting to the changes in Google algorithm, domain ranking, and engagement. SEO agencies look for the following parameters and make sure that your domain ranks higher than your competitors: Domain Visibility, Traffic, Leads, Conversions, and return on investment from the conversions. Hiring an SEO agency will be impacting your E-business with good results.