Did you know that 70% of marketers say that interactive content like keynotes is more effective when it comes to engaging your audience?
You want to make sure your next event is a success, but you're not sure how to choose the right keynote speaker.
Keynote speakers can be a great way to energize your audience and give them the information they need to succeed. However, choosing the wrong keynote speaker can lead to disaster.
But don't worry. Keep reading and follow these seven tips for choosing the right motivational speaker and you'll be sure to have a successful event.
What Is a Keynote Speaker?
A keynote speaker is a person who gives a speech at an event to promote and publicize the event or product. The term "keynote" comes from the practice of having a speaker give the first speech of the day, which would "key" or set the tone for the rest of the speeches.
Today, keynote speaker is often chosen because they are an expert on the subject matter of the event or because they are a celebrity who can draw a crowd.
Tips for Choosing a Keynote Speaker
Hiring a keynote speaker can be confusing. Here are seven tips to help you choose the right keynote speaker for your next event:
1. Define Your Event's Purpose and Goals
Before you start looking for speakers, take some time to define the purpose and goals of your event. What do you want your attendees to walk away with? What kind of experience do you want them to have?
Answering these questions will help you narrow down the field of potential speakers and find someone who aligns with your event's goals.
2. Consider Your Target Audience
Who will be attending your event? When you know your target audience, you can start to look for speakers who will resonate with them.
Think about what kind of person would appeal to your target audience and what message they would want to hear. For example, if you're hosting a business conference, you might want to look for a motivational speaker who can inspire your attendees to reach their goals.
3. Find a Speaker Who Fits Your Budget
How much are you willing to spend on a keynote speaker? Keep in mind that the more popular or in-demand a speaker is, the more they will typically charge.
However, there are plenty of great speakers out there who are affordable and will still deliver an inspiring message. Once you've determined your budget, start looking for speakers who fall within that range.
4. Check Out Their Past Speaking Engagements
When you're considering potential speakers, take some time to research their past speaking engagements. This will give you a good idea of what kind of speaker they are and whether they would be a good fit for your event.
You can usually find information about past speaking engagements on a speaker's website. If you're having trouble finding anything, try searching for news articles or interviews with the speaker.
5. Read Their Published Work
To get a better understanding of a speaker's writing style and the topics they typically cover, it is beneficial to read any published work by the speaker. If a speaker has written a book, this is generally a good indication that they are both knowledgeable about their topic and articulate enough to deliver an engaging speech.
Furthermore, by reading a speaker's published work, you will be able to get a better sense of what kind of material they are likely to cover in their presentation. This can help you to determine whether or not the speaker is likely to be a good fit for your event.
6. Watch Them in Action
While it's not always possible to see a speaker in person before booking them, it's worth doing if you can. Seeing them in action will give you a good sense of their stage presence and speaking style. You can often find videos of past speeches on a speaker's website or YouTube channel.
If you're having trouble finding anything, try searching for news articles or interviews with the speaker. Even if you can't find anything online, simply attending one of their events will give you a good idea of what they're like as a speaker.
Ultimately, the more information you have, the better equipped you'll be to decide whether or not they're the right fit for your event.
7. Get a Recommendation from a Trusted Source
As anyone who has ever planned an event knows, finding the right keynote speaker can be a challenge. You want someone who is not only knowledgeable and engaging but also entertaining and inspiring. One of the best ways to find such a speaker is to get a recommendation from someone you trust.
Ask your friends, colleagues, or other event planners if they have any recommendations for keynote speakers. You can also look for lists of top speakers in your industry or field. These lists are often compiled by event planning organizations or trade publications.
With a little bit of research, you should be able to find a keynote speaker who will leave your audience wanting more.
How to Hire a Keynote Speaker
Now that you know how to choose a keynote speaker, it's time to start the hiring process. Here are five tips to help you hire the right speaker for your event:
1. Give Them a Call
Great public speakers are not born, they're made. If you have an upcoming event where you need a keynote speaker, don't despair. With a little bit of research and effort, you can find the perfect person to deliver an inspiring and thought-provoking speech.
The first step is to compile a list of potential speakers. This can be done by asking around for recommendations or searching online. Once you've narrowed down your list, give them a call.
This will give you a chance to ask any questions you have about their speaking engagements and get to know them a bit better. Once you've found the right person, all that's left to do is sit back and enjoy the show.
2. Send Them a Contract
When you've finally found the perfect keynote speaker for your event, it's important to make sure that all the details are ironed out before they take the stage. The last thing you want is for your speaker to be unprepared or, worse, to back out at the last minute.
The best way to avoid any problems is to send your speaker a contract that outlines all the important details of their engagement.
Include information such as the date, time, and location of the event, as well as your expectations for their speech. If you have any specific requirements, such as using certain audio-visual equipment or wearing a particular type of clothing, be sure to include those in the contract as well.
By taking care of all the logistics in advance, you can relax and enjoy your event knowing that everything is under control.
3. Provide Them With Information About Your Event
Once you've booked a speaker for your event, it's important to provide them with as much information as possible. This includes the date and time of the event, the location, the audience size and demographics, and any other relevant details.
The more information you can give them, the better prepared they will be to deliver a speech that resonates with your audience. In addition, be sure to let them know if there is any particular topic or theme you would like them to focus on. By giving your speaker all the information they need, you can be confident that your event will be a success.
4. Promote Their Speech
As the date of the event draws nearer, begin promotional efforts in earnest. Utilize all available channels to spread the word, from social media to traditional print and broadcast outlets. If possible, secure an interview or guest spot for the speaker on relevant radio or television programs.
Get creative in your approach and make sure as many people as possible are aware of the event and have a chance to hear about it. Excitement will build as the day of the keynote presentation approaches, ensuring a packed house and an attentive audience ready to hear what the speaker has to say.
5. Introduce Them at the Event
When the day of the event arrives, it's time for you to introduce the keynote speaker. Give them a warm welcome and let your audience know why you've chosen them to speak at your event. Make sure to mention any relevant credentials or awards they may have, and give a brief overview of their talk.
Finally, thank the speaker for their time and remind the audience to clap when they're done. With a proper introduction, you can set the stage for an informative and inspiring keynote speech.
How Much Do Keynote Speakers Cost?
The cost of hiring a keynote speaker can vary depending on their speaking fee and other factors such as travel expenses. However, most speakers charge between $5,000 and $20,000 for a single engagement.
When you're planning your event budget, be sure to factor in the cost of hiring a keynote speaker. If you're working with a limited budget, there are plenty of great speakers out there who are affordable and will still deliver an inspiring message. Once you've determined your budget, start looking for speakers who fall within that range.
How to Find a Keynote Speaker
Now that you know how to choose and hire a keynote speaker, it's time to start looking for one. Here are five tips to help you find the right speaker for your event:
1. Start With Your Event Theme
When you're looking for a keynote speaker, start by considering your event's theme. The speaker you choose should be someone who can address that theme in an inspiring and meaningful way.
2. Consider Your Target Audience
Who will be attending your event? When you're choosing a keynote speaker, it's important to consider your target audience and what they would like to hear.
3. Set a Budget
How much are you willing to spend on a keynote speaker? When you're planning your event budget, be sure to factor in the cost of hiring a keynote speaker.
4. Look for Recommendations
One of the best places to start is by asking your friends and colleagues for recommendations. Chances are, someone you know has already booked a speaker for an event and can give you first-hand feedback on their experience.
This is a great way to get an idea of what kind of speakers are out there and what type of speaker would be a good fit for your event. Once you have a few names in mind, you can start doing your research to learn more about each speaker and make a final decision.
5. Use an Online Speaker Bureau
If you're looking for a speaker for your next event, consider using an online speaker bureau. These organizations can help you find speakers who meet your specific needs and requirements. Speaker bureaus typically have a large network of speakers to choose from, so you're sure to find someone who's a good fit for your event.
In addition, most bureaus offer support services to help you plan and execute your event. Using a speaker bureau can take the guesswork out of finding the right speaker for your event.
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Find a Keynote Speaker for Your Event Today
A keynote speaker can make or break your event. By following these seven tips, you will be well on your way to choosing a keynote speaker that will engage and inspire your audience.
For more advice on organizing successful events, check out our blog for more articles like this one.
Also, please share this article with anyone you know who is looking to run an event with keynote speakers.