Facebook has been one of the largest marketplaces since it has started rolling out its advertisements. There was a time when advertising meant flyers and tv commercials, but with the induction of facebook in the system, everything has changed. Everyone has switched to digital marketing platforms like Facebook, Instagram, Twitter, and much more.
However, the best part is that Facebook is one of the most effective ways of landing a lead is to post on the best time to gain skyrocket engagement. Their advertisements are highly elective which makes them even more specific than any other platform in the world. With the introduction of facebook’s dynamic ads, people have started seeing even better results, which is what we’re going to talk about today. So if you’re interested in the same, then let’s dive right in.
If you didn't know about this, Facebook has something called carousel ads. These ads help you advertise multiple products in a single go, which is more effective than showcasing individual products.
However individual products do have their own benefits, carousel ads make sure you can showcase a variety of your products in one go.
Other than that, these kinds of ads are perfect for when you’re launching a store and hence we highly recommend you check them out.
With Facebook dynamic ad features like selective text preferences and tweaks in the thumbnails of video ads, you can get substantially more traffic on your website if you use the carousel ad feature. However, if you want to showcase one particular product in a go, then there are other varieties of ads that are enlisted below.
Narrate your brand story
What differentiates a successful brand from one that isnt is their ability to tell their story effectively over the internet. This is where facebook dynamic ads come in. if you have a story that is compelling enough then narrating your brand story will give you an edge over the other brands in your niche.
This works because more than the marketplace Facebook is a social media platform where people like to connect and encounter newer stories. If you can narrate your brand story well enough then your brand will get much more recognition in the niche and will also help you sell more products and close more deals. The most effective way of telling your brand story is by using Facebook dynamic ads features.
This is because facebook dynamic ads help you get the most value in return for what you pay and also help you scale your business to another level. People on social media platforms are very fond of the rawness of a brand and hence are willing to engage with the same.
Incorporate testimonies in your ads
One thing you may have noticed other people do is to include testimonies of their products in their ads. You might think that it is a waste of time or no one believes it, but it is the single most effective way to make sure you sell more.
The idea is simple, you make an ad about a product that has been doing well in the market and then you incorporate user feedback in the ad as well.
What this does is, create a subconscious effect in the mind of the viewer that they are watching a product that is validated by other people in the community. This is what separates successful brands from the ones that aren't.
With the Facebook, dynamic ads feature you can select how to customize your ads depending on the demographic that's watching it and hence improve your stats overall. If you haven't used this technique yet, then we highly recommend you do so.
Add good CTA’s
Nw for the ones who haven't been in the advertisement industry for a long time, here’s what a CTA is. CTA is an abbreviation of call to action. As the name suggests, CTA’s are very important for your brand because you can then direct your viewers to perform a certain activity or take a certain action after they have watched your ad.
This could be a simple “follow me” or “buy now” that can go a long way in making sure you are converting traffic into leads.
Check analytics regularly
Checking analytics regularly can help you understand what works and what doesnt. If you experiment enough then you can see how good a certain ad is performing and hence make sure that you are moving in the right direction you can also see how your ad campaigns are doing if you visit the Facebook ad manager and see what are the stats on that. We recommend running multiple ad sets of the same products for different demographics so that you understand which one works the best.
The above-mentioned five ways are really effective when you consider using Facebook dynamic ads and hence are the perfect ways to boost your sales. If you have not yet incorporated these techniques in your marketing strategy, then we highly recommend you do so. We’re sure you will see a substantial change in the results, till then, keep scrolling!