Your family and friends finally convinced you to follow your passion and open a restaurant. Now the real work begins. First, you need to write your business plan. The business plan is where you lay out your executive summary, finance structure, competitor analysis, marketing, and more.
There are many dimensions to opening a restaurant that you'll learn as you go on the journey. A good start is deciding what to name a restaurant. Having a name before you get started often fuels your motivation to keep moving forward.
Next is experimenting with restaurant logos. With the name and logo completed, you can better understand your restaurant's theme, location, clientele, and marketing strategy.
Keep reading to learn the five necessary design elements for restaurant logos.
1. Restaurant Logos Reflect Your Brand
When choosing a restaurant logo design, keep in mind the logo is the brand of the business. Behind it, there should be a story that reflects a personal or emotional connection.
We all know the girl reflected in Wendy's restaurant logo, and the brand itself is named after the founder's daughter.
Whatever the story is behind your restaurant's concept, try to convey it in your logo. To get started designing your logo, try Adobe's templates free invoice design app.
2. Fonts and Images
Once you determine what to name a restaurant, you'll have a better idea of the fonts and images you want to use. Fonts give a logo character and tone. Images are not always a requirement.
Look at fast-food restaurants such as McDonald's and Subway. Many high-end restaurants use their name only as signature statements.
The key element is choosing fonts and images reflective of the atmosphere you want to set.
3. Choose a Color Scheme
Next up is choosing a color scheme to go with your restaurant. Once you have restaurant name ideas, you can better imagine the look and feel of your restaurant's atmosphere. The colors are reflective in the logo design and the restaurant's decor, menus, attire, etc.
It's important to remember that changes to the color scheme can become a costly endeavor.
4. Differentiate from Similar Brands
When choosing restaurant logos, it's tempting to take the easy route and copy a popular brand. This can tarnish your restaurant's image from the start. Create a design that is unique to your restaurant's personality.
Show your creativity. Consider hiring a graphic artist to design original artwork.
5. Create a Tagline
Although it's not a requirement, restaurant logos are often memorable when they have a tagline. If there is something unique or popular about your restaurant, include it in the logo design—for example, "wood fire grill" or "& Tequila Bar."
Get Feedback on Your Design
Create several restaurant logos. Host a small event and invite people who can help you decide on the best logo. Don't shy away from constructive criticism.
Take the feedback and choose the best logo for your brand.
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