Copywriting is what it says – the act of writing copy. Compelling copy delivers a message and engages the reader.
Whenever you need to deliver a message to your customers and compel them into acting, feeling, or behaving in a particular way, you need an effectively written copy. Consider outsourcing to a freelance copywriting services provider.
Why Outsource to a Freelance Copywriting Agency?
If you need copy now and don't have an in-house copywriter, you have no choice but to outsource to a freelance copywriter.
Perhaps, the better question is, why outsource when you can assign somebody in your company to write copy for you or when you can hire a full-time copywriter? The answer: It is more economical and practical to outsource your copywriting needs to a freelance copywriting agency.
If you assign an employee to write copy, you will take him away from the work you trained him to do. That is a waste of a valuable company resource. If you hire one full-time copywriter, he may not be skilled enough to write all sorts of copy.
How about forming a group of copywriters? That way, you can have more specialization in your team. The downside, however, is you might end up having more writers than your copywriting demand can justify. You have to pay your in-house copywriters a salary whether or not you have enough work for them to do.
Indeed, the only time it makes sense to have an in-house team of copywriters is if you are a media company, a marketing agency, or a big enterprise with sufficient copywriting demand volume. Otherwise, it is best to outsource.
5 Types of Copywriting Your Business Might Need
The following are five types of copywriting that your business might need and which you can outsource to a freelance copywriting services provider.
1. Marketing Copywriting
Think of it as promotional copy. Any copy that subtly or outrightly promotes your product or business is marketing copy. Copywriting for brochures, flyers, billboards, videos, direct mail, and advertisements is marketing copywriting.
Marketing copywriters have a high degree of latitude. Their copywriting approach and the copy format vary depending on the copywriting purpose and use-case scenario.
2. SEO Copywriting
Search engine optimized copywriting is writing copy that will rank well in search engine results pages. You need it for web pages, service pages, and product pages.
SEO copywriting involves researching and coming up with a list of relevant keywords, particularly a focus keyword and supporting keywords. These keywords are then utilized strategically in the copy. Keyword placement is vital in SEO copywriting.
3. Social Media Copywriting
Social media copywriting is writing concise copy for consumption on social media platforms like Facebook, Twitter, Instagram, and LinkedIn. They have to be both brief and effective.
Social media copy typically adds context to an image or video. Using just a few words, it can pluck at your customer's heartstrings, engage them in conversation, relay an important branding message, or motivate your customers to act.
Social media copywriting often assumes a personal and informal tone, although it still depends on your audience, brand voice, and the social media platform. Humor and wit are definitely encouraged.
4. Direct Response Copywriting
Direct response copywriting pertains to writing copy designed to elicit an immediate reaction from the reader. You need direct response copy on landing pages.
In direct response copywriting, first, you must have a definite and clear offer. Then the copy must take the reader on a journey that progressively heightens his desire for the product or service you're offering. At the end of the copy is a clear call to action.
Naturally, the copy must provide clear instructions on what the reader has to do next or how he may respond to the call to action. The goal is to induce a response; therefore, the copy must be actionable. The copy must include a means for the reader to act right away (e.g., a "Buy Now" button that takes the reader to the checkout page).
5. Public Relations Copywriting
Public relations copywriting is writing press releases or pieces meant for media distribution and publication.
Press releases follow a specified format. Since they are for media publication, they ought to read like they were written by journalists, thus their journalistic tone.
When announcing product launches, mergers and acquisitions, charitable contributions, and other worthwhile endeavors, you write press releases. You can write a press release on anything worth reporting to and being covered by the media.
Outsourcing Copy Makes Business Sense
A business needs many different types of copy. You need copy for ads, brochures, billboards, social media platforms, web pages, landing pages, and press releases.
It takes a special type of copy to make people feel, think, and do. It's a good thing you don't have to learn copywriting yourself or hire in-house copywriters. You can outsource your copywriting needs to a freelance copywriting company and reap the business benefits of powerful copy.
Hisham Wyne is an award-winning copywriter, brand consultant and content creator based in Dubai. He has over a decade's experience in helping brands get their messages right. From crisp web copy and zippy brochures to in-depth company profiles and analytical annual reports, Hisham makes words work for you - so you can sell better, gain visibility, and give your brand a unique voice.
During his time in the Middle East, Hisham has collaborated extensively with blue-chip companies including Twitter, Microsoft, LinkedIn, Harley-Davidson and Aston Martin, and helped government concerns such as the Dubai Internet City, in5 and the Dubai Design District.