The business sector is looking for more ways to set a proper connection with their consumers and convey significant messages. Email marketing has already become a reliable marketing strategy. But now corporate clients are realizing that they need something more for their initiatives. This is where the idea of SMS marketing appeared.
SMS marketing allows the business sector to communicate with their customers faster and align with their consumer’s behaviors. This marketing instrument provides the opportunity to reach more social categories. Mobile phones and texting have become a part of daily life. With the majority of the population having mobile devices, an average person picks up his/her phones around 60 times per day.
Mobile devices are often an extension of their personal life. Notifications naturally prompt people to give an immediate reaction. When you receive a text message, you have a strong intention to open it comped to an email. No wonder that SMS buy at SMS-man has become a real deal.
Although SMS marketing has a more prosperous and better opening rate than email, both methods are considered to be complementary. SMS marketing can be easily integrated into other marketing channels. Due to absolute flexibility, you can use the combination of both strategies whenever you feel like it.
Email marketing is based on primary information such as branding, campaigns, visuals, updates, and so on. SMS marketing has a shorter and more efficient format. As you can guess, customers will most likely check a message before an email. Companies tend to look at email as the news story and SMS as the news brochure.
The business sector has the opportunity to create a personalized experience and better communication for customers with SMS messaging. Allowing customers to stay in a real-time environment can improve the connection between the business and the customer. After all, people like to feel connected and up-to-date with everything that is going on around them. This is especially the case when it comes to financial investments.
Adding such elements as a customer’s name in the message makes communication more personalized. This can go a long way and make any customer feel important. According to SMS-man’s consumer research, more than 54% of consumers are more likely to purchase something if they receive a personalized notification.