Marketing with videos allows you to educate your customers and clients, connect with your audience, and spread the word about your brand.
Video may be a valuable tool for salespeople at all stages of the client experience, from establishing credibility at the beginning to providing post-purchase assistance. The rising popularity of video content marketing is something that both B2C and B2B organizations can appreciate, and for good reason.
By 2022, it is estimated that nearly four out of five internet users will be watching videos online. However, several organizations continue to avoid developing video content, either because they believe it is prohibitively expensive or because they lack the necessary skill for their staff.
Types of Videos Best for Brand Promotion
Video is a fantastic medium for marketing since it can be used in multiple ways. It has the potential to raise brand awareness for any brand; it can arouse client’s interest in any industry, and drive conversions for any product or service. Here are some different types of videos that Video Production Melbourne uses to spread brand awareness. Let’s have a look!
1. Branded Videos
There are various types of marketing videos, but you'll identify this one right away. A lot of branded videos originated as TV advertisements but are now seeing new life on social media. Branded videos can be used to build or improve an organization's brand image.
2. Explainer videos
Explainer videos are designed to explain something. These can involve offering useful information, going through activity or educating the viewer on how to overcome a challenging problem.
3. How-to Videos
How to create an audience or instructive videos for customers are wonderful to employ. How-To or Tutorial video content is used by businesses to onboard new customers or to create trust in how to use a product or service.
Thanks to its captivating technique, this type of video content can gather many viewers at once. Using how-to videos, one’s brand awareness can very easily be spread!
4. Teasers and trailers
If you try several forms of video commercials, it is certainly worthwhile testing your target demographic when you reveal something unique such as a pre-order campaign. Teasers or trailers create curiosity among viewers and they want to know more about your brand. So this style is also very helpful.
5. Interview style video
An interview-style video gives customers a glimpse into the heart of your business by highlighting some of your best staff in a professional setting.
6. Informative animation video
This is a short engaging video including animation. We use this style of video to highlight the company’s important statistics and include dynamic pictures or short video clips with cool transitions and creative graphics which attract viewers even more.
Video marketing strategy is effective these days. People are being attracted to online ads and YouTube videos more than any other marketing type. Video Production Melbourne provides you best quality videos for your brand’s marketing. So if you are planning to market your brand through videos, just give us a buzz!