Copywriting is a thriving industry. As such, there are probably tens of thousands of great copywriters in the world. However, if you have a project in mind, and you need to hire copywriters, this saturation of talented individuals is going to present a challenge.
How exactly can you filter all the options on the table to locate the best possible copywriter in the world? This is the question that even other copywriters struggle to answer.
To be clear, there is no such thing as the best copywriter. There are plenty of amazingly talented copywriters on the internet that would absolutely botch your writing project.
If you have writing work and you need a gifted individual to execute it, it isn’t enough to simply find a talented copywriter. Rather, you need to identify a writer that suits your project the best.
If the notion of finding and hiring copywriters is completely alien to you, the following steps and considerations could prove useful to your search:
1) The Project
To hire the perfect copywriter, you need to first understand your project. What exactly do you need? How much money are you willing to spend? What sort of deadline do you have in mind?
If you can answer these questions, then it won’t take you long to match your needs with the attributes of a decent copywriter.
2) The Copywriter
All professional copywriters can write. However, that doesn’t mean that they are all the same. Different copywriters will specialize in different areas. A conversation writer, for instance, knows what it takes to write persuasive content that sells particular ideas and commodities.
An SEO Copywriter understands search engine optimization and they have the skills required to manipulate search engines in a manner that will maximize the visibility of your content.
Content writers write a lot. They can produce quality content in significant quantities over a short period of time.
Creative writers are concerned with the art of writing. Marketers use them to generate distinct ideas for online content. Along with branding, social media and script copywriters, you need to figure out what kind of copywriter your project needs.
3) The Skill
Once you have determined the type of copywriter you require, consider the skill level you need for your project.
The best copywriters, from the legitimate essay writing site, are often the most expensive. However, not every project requires the best writers. Sometimes, you just need someone to put words on the page.
In such cases, a temporary hire is sufficient. If you have regular work, then you are better off hiring a full-time copywriter.
The freelance landscape is such that you have a lot of options available to you. It is within your power to craft whatever work agreement you desire. But you are more likely to succeed if you know the exact skill level your project requires.
4) The Source
How exactly can you go about finding copywriters in the first place? Referrals should be your first consideration.
Ask other people you know and trust, and who have hired writers in the past to make a few recommendations. You have a higher chance of stumbling upon a reliable, competent, professional copywriter.
At the very least, referrals provide you a starting point.
Then again, most people who want to hire copywriters just use Google. The advantage of a search engine like Google is that it will allow you to specify the type of copywriter you want to hire.
You also tend to receive a lot more variety. Social Media is just as effective, especially platforms like LinkedIn. However, filtering the options available to you to find a solid candidate will take a lot of time, effort and research.
Once you locate the copywriter you wish to hire, try to be straightforward when you reach out to them. The best copywriters are normally quite busy. Rather than playing coy, tell them exactly what you want from them.
That means revealing the nature of your project, your budget, and deadlines. Even if you do not have a budget in mind, give the writer an estimate, or ask them to reveal their rates.
Give them all the information they need to make a quick decision with regards to whether or not they are willing to work with you.
This goes without saying. Fight the temptation to prioritize the cheapest writers on the market. With copywriting, you normally get what you pay for.