With Wix, setting up your website takes a few minutes and does not require any technical know-how; a few clicks and 2-3 drag and drop, and you’re good
Over the past few years in Singapore, Malaysia, and Hong Kong, Wix has cemented its place as a leading website creating platform offering people a chance to create free personalized websites in a few clicks. People who wish to have more customization abilities to improve their website can do so through the platform’s paid packages. And while every concept has its advantages and disadvantages, we will look into this major success story in detail through this article.
Firstly, Wix is a web platform focusing on website creation and hosting, and their main selling point is it’s easy and free to set up a personalized website. Many people have embraced the idea, with the latest statistics announcing 76 million users around the globe. This platform has grown from what was just but a dream by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan into a huge entity headquartered in Tel Aviv.
Probably the key to the success story, drag and drop technology allows you to seamlessly pick an element and place it at the desired location on the interface. The company has enjoyed success ever since being listed on the stock exchange in 2013.
Setting up your website takes a few minutes and does not require any technical know-how; a few clicks and 2-3 drag and drop, and you’re good. Wix also has an App Market which will help you boost your site with important facets like the integration of a contact form, newsletter, live chat, among others. And while this is a great deal, premium packages are available for those who wish to access comprehensive features.
And while the platform has seen tremendous overhauls, some significant disadvantages still exist. They include;
If you’d like to expand your business (instead of being a small business in the future) and fully customize your website with more enhanced functionalities, we recommend you to hire a website development company. In this case, 2Easy is able to bring you the right company to build your ideal website.
Some key features on Wix free plan:
In Wix free mode, you’ll be able to;
Personalize and alter the appearance. You can add parallax effects and different background images for each page.
Communicate with visitors. Through the contact form, surveys, newsletters, the RSS feed subscription, you can communicate with visitors. You can also propose social network sharing buttons and comments.
Rely on the amazing effect of the media. You can create numerous galleries, import photos and videos from your social networks, and enjoy a full-screen video on the home page.
Add more amazing features. Easily add a search engine, Google Maps, a visit counter, and a countdown to a specific event.
Integrate marketing functions. Include popups to capture the attention and incorporate Adsense advertising to generate extra revenue.
With over 500 templates, Wix classifies the models by category and then subcategory based on the activity; fashion, health, catering, beauty, among others. You can choose to display new, popular, or blank templates for ease of selection.
With Wix, imagination is your only limit. Add pages and organize the tree structure of your pages as you wish. After you’re done with the creation phase, use the drag and drop function to add content (images, text, galleries). You can also edit the name, title, and subtitles at this stage.
The Wix App market boasts of over 150 applications to help you customize your website. Use the MailChimp for you emailing solutions, Callback to allow visitors to ask you to call them back, and many others. And while a few of this are free, most of the external applications are not.
To optimize your site for search engines, there’s an SEO tab on each page, the basic tools to edit the title, meta description, and keywords. Sitemap.xml files and the robot.txt file are generated automatically and cannot be modified. Wix also offers you the possibility to configure 301 redirections.
Linking your website to a Soundcloud or Spotify account is much easier than you thought, and so is adding social networks like Twitter, Pinterest, or Facebook. Premium package holders can enjoy more comprehensive tools such as Google Analytics.
Regardless of the template you’ve chosen, you can enjoy e-commerce. To add an online store, start with an e-commerce package which offers the WixStores tool allowing you to create the online store, configure payments, manage orders, and so much more.
Our Take and Advice !
Wix is indisputably one of the best website creation and hosting platforms. It doesn’t require HTML and CSS knowledge and is free. The premium package offers an amazing price/performance ratio and allows you to customize your website further, communicate easily with visitors, allow visitors to tell you to call back, track sales, and manage orders.
And while Wix offers different categories and subcategories, companies with a wide range of categories grouped into different sectors may find the customization to be limited. The website remains basic, and the inability to access the source code of the site makes it completely impossible to add the personal touch to differentiate your website from the competition. The platform is designed mostly for non-technical profiles.
If you would to expand your business in the future, you have to understand that Wix is not a platform with extended flexibility. Being said that, you are not allowed to add functionalities easily according to your business needs. The possibility of customization of a Wix website is limited. Since the platform is specially designed for general public ( people without technical knowledges), you can’t expect it will open up its source code for fully customization.
As Asia is a highly competitive market, especially in Singapore, Malaysia and Hong Kong. Without the openness of the source code, it is impossible for web developer to enhance your website as to make it outperform your competitors. If you choose to use Wix, your website will remain simple and basic, you may not be able to position your company differently from others.
If you’d like to expand your business and fully customize your website with powerful functionalities, we highly recommend you to hire a website development company to achieve your business plan. In this case, 2Easy is able to bring you the right company to build your ideal website. Our website: https://www.2easy.io/
Users can request 2Easy for quotes from web development, e-Commerce website, and PWA development companies free of cost.
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