Sponsored Content Guidelines

The African Exponent posts sponsored articles and/or blog posts. These sponsored articles should satisfy our post guidelines.

Here are the guidelines:

  • If you want The African Exponent to link back to your website, this is termed as advertising and thus part of sponsored content.

  • All sponsored posts will clearly mention that they are sponsored posts, in accordance with the FTC regulations.

  • The cost of sponsoring a post will vary from case to case.

  • We allow a maximum of 3 "no-follow" links as per Google's guidelines.

  • The African Exponent reserves the write to edit your post to correct grammar, spelling and formatting. In cases where significant edits are made, you will be notified to approve such edits.

  • The sponsored article should include at least one high resolution picture, ideally less than 300kb.

  • The terms of the partnership should not be disclosed to any third party as per our policy.

  • The African Exponent reserves the right to take down any sponsored content that violates journalism guidelines. Such content will be taken down at our own discretion. You will be notified within 24 hours should your content violate such guidelines.

  • The sponsored content does not represent the views of The African Exponent.

Should you have questions and/or need clarification on some of these guidelines, contact us at: [email protected].