Experiential marketing delivers sales and leads.
In a survey conducted, it showed that almost 79% of companies that engaged in experiential marketing resulted in sales increase, and 74% of consumers said that they were more probably to buy from a particular brand after an experiential marketing event.
Experiential marketing allows direct interaction with consumers.
Direct interaction drives and builds a relationship with consumers. Positive interaction will lead to a consumer’s excitement towards your brand. Moreover, when you leave a positive experience with your consumers, brand recall tends to be higher.
Experiential marketing and social media is a popular way to part your message.
A good experiential marketing NYC has was launched in the middle of Grand Central Station. The company installed a board where passers-by can write down their answers to a question they raised. This board was shared all over social media, which made the campaign well known even to those living states apart from New York City.
Experiential marketing allows consumers to know your brand better.
Because you are not confined to a 5-second ad, experiential marketing gives you more time to engage and explain your brand to your consumers. In a way, consumers get to know your brand on a more personal level and leading them to understand why they should patronize your products.
Experiential marketing creates a bigger connection web.
Experiential marketing allows you to interact and meet new people. In a way, this will enable you to broaden and build a stronger network of connections for you and your company. These connections that you build, who knows, can be put to good use in the future.