Bulk sms is a service which helps to deliver large numbers of SMS messages to different mobile phones via different mobile networks. This service is also known by different names like bulk messaging, business sms, bulk text messaging or text message marketing.
SMS are short messages, but it has been observed that the opening rate of asms is more than 90% which is quite high when compared to an email. Due to this reason, even in the age of smartphones, you can find that the digital marketers still prefer bulk messaging service for their businesses. Not just marketing of products, OTP, alerts, but also useful information and communication messages from school, Income tax and many more arrive via sms route.
Methods to send bulk SMS
There are many companies which provide the facility of bulk sms at a cost. They will provide you a database as well as deliver your sms to the desired phone numbers. The bulk messaging is performed with the help of a software package. The bulk messaging software packages are developed in such a way that the users may add as many contacts as they require. The contact numbers can be managed by providing them in the form of a text file or a .csv format file. The softwareis generally developed to remove any duplicates in phone numbers. The bulk messaging software in general are coded in such a way that SMS can be sent at any fixed time, or schedules. The bulk message can be sent within India as well as outside India.
These bulk messaging services use Application Programming Interface (API), which helps the experts to add the bulk messaging to any program like, e-mail, Hypertext Transfer Protocol (HTTP), File transfer protocol (FTP) etc.
Bulk sms is a very useful marketing strategy. This helps to build a relation between the business and the client or customer, particularly the small business and budding entrepreneurs resulting in good profits. This also helps the business to obtain a targeted exposure to its niche customers. These factors offered by marketing through sms benefit the business in the long run.
Bulk sms is a powerful arm of mobile marketing and small to big businesses use it for their benefits. The bulk SMS services are provided by many companies throughout India. They can assist you in contact database finalization as well as delivery of sms at appropriate times. You can opt for bulk messaging to enhance your business by establishing a personal rapport with them.