From P&G to American Express to AirBnb to JetBlue, we have seen some of the most popular brands coming up with great influential and powerful campaigns this year. These marketing campaigns have not only compelled existing customers to stick with them for long but also targeted a whole new customer base by leaving a great impression.
Is it really possible to drive appreciable traffic with a marketing campaign?
Well, brands like these have been building their identity, personality, and emotions in their audience leveraging these simple marketing strategies. With the help of a strong and meaningful marketing campaign, they guide their consumers towards taking the desired action.
How can ‘YOU’ as a brand utilize marketing campaigns?
Every brand has a goal but not all of them have the right ideas and strategies to promote their business. Marketing campaigns are well organized and planned strategies that aim to reach your consumers in a variety of ways. It also involves a combination of media, including email, print advertising, television, radio, pay-per-click, and last but not least social media.
This article will help you create a successful marketing campaign. Want to know how? Keep reading!
1. Plan the Campaign
Even before you plan on what you want your audience to see, it is very essential to consider what you want them to do when they see it! Therefore planning a campaign (keeping all the verticals in mind) is the most crucial step towards building a foolproof marketing strategy.
Start simple. Ask yourself why you want to run the campaign? Decide which goal you want to accomplish? Either you want to promote a new product or increase brand awareness or boost revenue, gather customer feedback or improve customer engagement or do you just want to advertise an event?
Also figure out who your target audience is, what the concept of your campaign is and how you can measure it.
Answers to these questions will give you a general idea of how you can plan and develop a campaign with respect to your business goal.
2. Understand Your Target Audience Better
Whether offline or online, while marketing your products or skills, you need to define who your target audience is.
The competition is so tough that you need different ways to break through and target the right people with your marketing strategies.
Knowing the right audience helps you customize your tactics to produce the best results. But how can you find out who your customer is? By creating a buyer persona. A buyer persona lets you understand how to manage your editorial calendar and content creation that communicates with that person.
3. Choose A Marketing Channel
You might have heard the saying, “Jack of all trades, master of none!” So, if you are a small business just starting out, utilizing all the channels will not be a good idea. For the moment, you can pick one marketing channel and later on after gaining expertise you can spread your roots.
Keep your social media strategy focused on one marketing channel for now. And while doing so, bifurcate your channels in terms of organic and paid. Paid and organic will represent two content strategy channels.
4. Study Your Competitors
This is a very crucial step. Studying your competitor will help you understand which marketing tactics are performing goof and on which channel.
So before studying competitors, study marketing channels. Find out what type of content works well in attracting your audience towards your brand. Identify the top-performing content and strive to produce better.
Apart from content, perform competitor analysis on Google organic search keywords using online tools available for free. This is how you can have an idea of how your competitors are promoting themselves.
5. Drive Desired Action through Your Marketing
Once you have finalized everything and are capably driving traffic to your website, ensure that your desired goal is achieved. After you have driven the audience you need to get your audience to perform what is desired.
How can you do that?
You can utilize the three main conversion assets - CTA (CAll-to-Action), website landing pages and lead forms.
The CTA guides your audience and helps them complete your desired action. The landing page is the destination of your campaign. Your landing page is dedicated to your audience and talks about their benefits. This is the Unique Value Proposition of your campaign. Lead forms will provide you with information about your visitors. You can use that information into hard data to make sales.
Marketing campaigns require a lot of creative ideas, information, prompt and accurate decision making, and keen observation. You might be feeling relaxed by now as you now know that creating a successful marketing campaign is not as scary as you might have assumed.
Formulate an infallible plan and you will not have to worry about your marketing strategies. If you haven't already, it is the right time to get started and grow your small business.